• News
  • Columns
  • Interviews
  • BW Communities
  • Events
  • BW TV
  • Subscribe to Print
  • Editorial Calendar 19-20
BW Businessworld

Itel Launches A23 Pro For Reliance Jio Users Under 4K

itel A23 Pro will go on sale across India starting 1st June 2021.

Photo Credit :


Itel has launched Itel A23 Pro in India in partnership with telecom company Reliance Jio. itel A23 Pro smartphone is most affordable 4G smartphone from the itel portfolio and will be available to consumers at Reliance Digital Stores, MyJio Stores, Reliance digital and over 2 lakh retail stores, at Rs 3,899 for Jio users.

Under this offer, data connectivity will be available on Jio network.  itel A23 Pro customers on Jio would be entitled to benefits worth Rs. 3,000. The benefits include Rs 3,000 worth vouchers from partners on select prepaid recharge of Rs. 249 & above. This offer is applicable to new as well as existing Jio subscribers.

itel A23 Pro will go on sale across India starting 1st June 2021. The initiative is targeted at the vast aspiring feature phone audience to bridge the digital divide by offering, affordable product proposition, and seamless 4G high-speed network connectivity. itel A23 Pro will be the first touch device for the consumer who is vying to upgrade from feature phones. itel will utilize its strength in retail and distribution spread across the nation to catalyze India’s dream of emerging as a digital economy by connecting the unconnected.

Commenting on the strategic partnership, Arijeet Talapatra, CEO, TRANSSION India said, “itel is working towards accelerating India’s drive towards digital development through democratizing technology, making it accessible and affordable. This strategic initiative is in line with itel’s vision to provide digital freedom to the Indian masses. Especially in the current new normal the significance of mobile phone and telephony services has been a crucial fulcrum to remain connected for both economic and social needs. This offer will accelerate penetration in a still inequitable market, bringing the power of mobility to the millions, fast-tracking shift of vast feature phone users to their first Smartphones. We are highly optimistic that this magical offering, combining a technologically advanced feature led device itel A23 Pro, complemented with seamless 4G network connectivity by Jio will bring a new dimension of digital services for Bharat and disruption in the entry-level Smartphone segment making it accessible to all. This initiative resonates with itel’s brand idea of ‘itel hai. Life sahi hai’ and hence will empower the consumers with the magic of technology”.

itel A23 features a 12.7 CM (5.0) bright display with a screen resolution of 480 x 854 pixels and runs on Android 10.0 (Go Edition). The device is powered by a Quad-core, 1.4 GHz processor paired with 1 GB of RAM and 8GB ROM which is expandable up to 32GB. On the battery front, A23 Pro is powered by a 2400 mAh battery. The phone comes with a bigger screen that brings a larger vision enabling a more impressive visual experience.

The device comes along with a 2 MP rear camera + VGA selfie camera with soft flash. The beauty mode in the phone makes your skin smooth, bright, and radiant in real-time, capturing a sharp, detailed, and delightful output. A23 Pro comes with 2 SIM slots wherein at least one slot data functionality is available with the Jio SIM only and the other slot is functional for other operators for non-data activities. The device is packed with Smart Face Unlock, which will add to the convenience of the users by keeping their phones secure. It features a shiny gradient tone back colour finish and is available in two colour options – Sapphire Blue and Lake Blue.

Tags assigned to this article:
itel Mobile itel A23 Pro