Infosys has announced that it is working with the French Tennis Federation (FTF) to welcome the new era of tech-driven sports viewing and fan engagement. This year, the organizations are beginning their fifth year of partnership in the fields of 3D, AR, VR and AI – to power experiences.
What’s New This Year?
Following the success of the 2021 Roland Garros 3D Art Museum, fans this year will get to experience a 3D immersive exhibition that will showcase the evolution of rackets over the years in the French Open. This interactive 3D experience will also feature men’s and women’s champions from the past.
Fans of the French Open will also be able to access match viewing like no other as they will be treated with contextual match stats and Patterns of Play – Infosys Stats Flash will track records broken, and performance across the tournament with real-time data overlaid on live match footage. Through the Infosys Match Center, fans can also access in-depth review of player tendencies and winning tactics.
Additionally, if the fans of the game want to explore viewing experiences through AR and VR, they can do so by pointing their phone camera or tablet camera at any flat surface. This will enable them to see a tennis court in augmented reality, complete with interactive representation of the shots, statistics, positioning and ball trajectories for every point won. Fans can also play tennis virtually on the Philippe-Chatrier court and engage with fans in the metaverse through Social VR.
Sumit Virmani, Chief Marketing Officer, Infosys, said “This year we wanted to bring a purposeful approach to the tournament and support Roland Garros in delivering a sense of true immersion and community impact. Through digital experiences powered by AR, VR, 3D technologies and the metaverse we’re engaging fans, students, coaches and players in a more experiential way to bring the entire ecosystem closer together, and closer to the action.”
This year, the partnership between Infosys and FTF is also working on the launch of an annual STEM initiative for young people. The joint initiative leverages Infosys Springboard – a free online learning platform – to encourage young people from across Paris to take up fields of science, technology, engineering, and mathematics by showcasing the range of ways these disciplines are used in tennis.