Indo-Japan Partnership in Market and Industry Research

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08 November, 2014

Over the last five years, India has witnessed a surge in Japanese companies entering the country. From 700-odd companies in 2009 to over a 1,000 in 2013, the rise is noteworthy. Many large infrastructure projects such as Delhi-Mumbai Industrial corridor with its first Japan Industrial town at Neemrana in Rajasthan have seen over 40 Japanese companies invest in it, SriCity Integrated Business Town near Chennai and a high level of interest has been expressed in a similar initiative near Pune. The MSME sector is also focussing on automotives and consumer electronics lately.

With consumer goods major Unicharm, Kagome and Kose Cosmetics among others, who have set up shops either on their own or jointly with reputed Indian companies; Japan is looking forward to foray into the FMCG sector as well.

Unlike Indian business houses that take on high risks without paying much attention to data, Japan has been globally successful in undertaking market and industry research projects, spending huge resources in feasibility and pilot studies ensuring a high percentage of success. Japan is one of the largest market research consumers, after US.

Many Japanese research firms have already set up their Indian offices or are associated with Indian firms. Tokyo-headquartered consulting powerhouse RJC Research Inc has forged business ties with Gyan Research and Analytics to gain insights and business intelligence about Indian markets. This is an opportunity for RJC Research to help Japanese companies understand the complex Indian market and its needs. It will also provide intelligence to Indian companies looking at business opportunities in Japan.

Gyan Research and Analytics has joined forces with the firm to provide in-depth understanding of the country's economy and its market mechanisms. It brings with it more than 100 years of combined experience of senior management working in areas of investment research, insurance, customer analytics, knowledge management, strategic and IT consulting.