Social Beat is a digital growth partner for leading brands and hyper-scaling startups in India. “In 2012, we started Social Beat. The journey of building a start-up and scaling it up has been extremely rewarding. Within a decade we have become a leading digital marketing solutions company with a 300-plus member team across 4 cities and more than 100 marquee clients across the world,” says Vikas Chawla, the co-founder of Social Beat.
Being bootstrapped, Social Beat has always relied on cashflows and margins to grow. The challenges that the company faced were also aplenty. “Attracting and retaining talent continues to be our number one business challenge. As founders, we had to create a growth mindset in our core leadership team that enabled consistent growth in the last few years. The ability to manage our cashflows has been a key learning for us,” he says.
Highlighting the marketing sector’s contribution, he says, “The marketing world is evolving rapidly to keep pace with ever-changing consumer needs. The key is to have impactful yet bite-sized storytelling, to grab the consumer’s attention. Data is the other key aspect that has helped drive impact for brands. Finally, technology is helping drive better experiences for consumers.”
The Goal Post
As per Chawla, Social Beat aims to achieve a 6 per cent market share in the Indian digital media industry with a top line of Rs 120 crore consisting of 600-plus team members, by March 2024. Working around data, analytics and automation, the organisation is strengthening its existing capabilities around creative, media and content. It focuses on building integrated solutions for industries like ecommerce and BFSI, allowing them to create value for the brands they partner with.
A management graduate from the London School of Economics, he is inspired by creativity and innovation. He expects Social Beat to be the push behind India's top brands. “We continue to drive impactful business outcomes. My mission is to impact every Indian to discover amazing brands and products through the work we do,” says Chawla.