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BW Businessworld

How has covid affected the beauty and salon Industry

The clients are spending so much time online on Facebook, Instagram, youtube consuming videos.

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The beauty and salon industry is widely affected due to the outbreak of COVID-19 as there have been widespread store closures. There are some challenges for the leaders of this industry to ensure that their companies survive. Beauty is one of the hardest-hit categories, but it is most resilient and likely to bounce back again. Certain measures needs to be considered to build up again.

The industry will see the following changes:

1. Online Promotion will be the choice of the day. 

More innovative ways of doing online promotions will be considered since the majority of people are working from home for a long time now. There are many methods to promote the salon and products online.

2. Connecting with your audience

The clients are spending so much time online on Facebook, Instagram, youtube consuming videos. Salon owners need to utilize this time to grab their attention with a planned strategy. People are finding some difficulties getting their hair, nails, makeup, or facials done. So, this is your opportunity to start teaching about the basic techniques that can be conducted at home and show what you are best at.

According to Global Data Covid-19 data, 43% Australians, 74% Chinese and 82% Indians expect brands to provide tips on personal health and well being.

3. People will Invest heavily in online education

People have more time than usual to focus more on their business while at home. It is time to prepare and uplevelling the skills and work on business building. It is a great time to be working on improving all the six pillars of salon business – marketing, sales, services, HR, accounts and admin and business operations.

4. Social Distancing is the next factor that will be implemented as this will lead to serving less clients in a day at initial stage

Clients will be allowed to enter the salon through appointment only to make it easier for everyone to practice social distancing. It should be the staffs responsibility to ensure that there should not be any groups formed and one should wait patiently for their turn.

5. Maintaining high standards of hygiene

This will escalate in costs and will have that effect on the overall pricing strategy. Hygiene will be of utmost importance now to prevent your salon from the risk of cross-contamination. Treatment areas with a high volume of daily use, such as beauty couches and chairs to be thoroughly cleaned between each client and a new covering placed over the surface.

6. Cosmetic manufacturers have to shut down units

The pandemic has affected the beauty industry in every aspect of the global economic structure. Due to the lockdown going across the globe, cosmetic manufacturers had to shut down their unit due to the labor shortage.

New expectations from consumers, the need for visible standards, and the increased cost of compliance may make it very difficult for single outlets to thrive.

The current situation has turned consumers to shift to digital platforms by keeping shoppers at hold. Beauty house needs to boost their digital strategies by connecting with influencers and planning effective ways to reach their targeted audience to continue selling

7. Beauty Industry will shift their focus on collaborations

Manufactures, distributors, dealers, salon owners and salon staff will all have to collaborate together. This collaboration will lead to better cohesiveness and working together will pull each one out of this difficult situation.

8. Sustainability

Sustainable salons is rewarding, not only you will contribute to the environment, but you can also give back to society. We need to be vocal about sustainability and how sustainable you are in presenting yourself or your brand to the next level

1. Use of more indoor plants to increase the green footprint.

2. Efficient use of electricity by adapting 5 star appliances, and by investing in energy

efficient LED bulbs.

3. Use of sensors in big salons to save power.

4. Recycling of waste and use of recycled products.

5. Consuming less water.

Disclaimer: The views expressed in the article above are those of the authors' and do not necessarily represent or reflect the views of this publishing house. Unless otherwise noted, the author is writing in his/her personal capacity. They are not intended and should not be thought to represent official ideas, attitudes, or policies of any agency or institution.

Tags assigned to this article:
salon Industry Covid 19 lockdown

Nupur Gupta

Founder, CEO & Master Trainer of Nupur Gupta Academy

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