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How Indian Women Entrepreneurs Are Making Their Mark In India’s Booming Startup Industry

The ability to juggle many roles at work and at home makes them better at managing time and priorities, leading to almost doubling their efficiencies and leading to an overall impact on the country’s growth and future.

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It is well known that India has the world’s third largest start-up ecosystem. However, the percentage of women entrepreneurs is comparatively less to their male counterparts. They make up for only a tiny percentage given the fact that our country is a hub for new entrepreneurial ventures.

However, in the last couple of years, this scenario is changing and things are looking positive for women entrepreneurs. Women are consistently raising the benchmark and are transforming the world of startups.

Gone are the days when women were confined to domesticity or being defined as a woman meant making only the household the first priority. We are witnessing a ‘New India’ where we are seeing women emerge as efficient multitaskers. In the face of the COVID-19 pandemic, the year 2020 was a remarkable year for women in leadership. More women assumed the leadership of vast and influential companies while managing the housework as well.

According to a survey by Digital Financial services firm, women are actively getting involved in financial planning decisions and are also investing more, pushed by the covid crisis and uncertainties of 2020. The survey also highlighted financially preparedness, investment behavior, and challenges around money matters by women. This clearly indicates self-reliance and how far women have come when it comes to financial matters and taking the lead.

More Dynamic approach and adaptable to new trends, meeting challenges

Women have a natural gift of rising to challenges and emerging successful. At the workplace, women always strive to go beyond and achieve more. A research conducted by Bain & Company, Google, and AWE Foundation surveyed 350 women solopreneurs and small business owners in urban India. The survey reveals that start-ups led by women founders are resilient and quick to adapt to changes, meet challenges and new trends. It also highlighted that women are also better at efficient multitasking than men, which helps them focus on the larger perspective of a business rather than on only one aspect.

Better in upskilling.

Women have proven their resilience during challenging times. They tend to leave no stone unturned to broaden their skillset. At the same time, a focus on upskilling measures provides them an added advantage that they will need in order to be leaders in a new digital era.

Women entrepreneurs are more organized and inclusive in nature

Despite the barriers, women, especially young women, are at the forefront of diverse and inclusive movements for social change. It is a prerequisite to finally fully utilize the power of women leadership to realize a more equal, more inclusive, and more sustainable future.

According to a survey conducted recently by JobsForHer, in association with SPJIMR, it was found that 60 percent of women consider reskilling or upskilling as the preferred path they would take to restart their career.

Only a woman can do multiple jobs effectively and efficiently

Never underestimate this unique trait! Working with a startup can be tedious as it comes with multiple roles and responsibilities. According to the World Bank, doubling the percentage of women in the workforce would boost India’s growth rate from 7.5 to 9% and raise the country’s GDP to US$700 billion by 2025.

The ability to juggle many roles at work and at home makes them better at managing time and priorities, leading to almost doubling their efficiencies and leading to an overall impact on the country’s growth and future.

Disclaimer: The views expressed in the article above are those of the authors' and do not necessarily represent or reflect the views of this publishing house. Unless otherwise noted, the author is writing in his/her personal capacity. They are not intended and should not be thought to represent official ideas, attitudes, or policies of any agency or institution.

Shilpa Khanna Thakkar

CEO, Chicnutrix

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