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BW Businessworld

Havas Media Wins Digital AOR of Businessworld

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Havas Media Group India, a global media network, has won the integrated digital duties of Businessworld in a pitch that involved multiple agencies.

BW|Businessworld is India's largest and most respected business magazine known for its incisive writing and independent opinions. BW has spotted key trends in economy and business for three decades such as rise of the IT sector in the 90s or more recently the social media, healthcare and e-tail boom.

The brand has embarked on a new journey to create an international standard digital platform that brings with it an enriching experience to its customers and readers alike.

Commenting on the win, Annurag Batra, Chairman, BW|Businessworld, said, "Havas Media's passion and commitment along with their Meaningful Brands framework touched us. We are looking at a digital first strategy with multi-platform presence driving engagement and conversation. BW|Businessworld must be on par with any international online media platform."

"The digital offering will place BW|Businessworld in a unique position to leverage its strengths in the midst of the ongoing mobile and digital revolution," explained Rajeev Dubey, executive editor, BW|Businessworld.

"New Businessworld.in, besides being the logical extension of our core offering will be unique in terms of user experience, personalization and interactivity for our audiences and advertisers across geographies and platforms" continued Ram Jalan, VP New Platforms and Strategy.

Speaking on the win, Anita Nayyar, CEO, Havas Media Group, India and South Asia said, "We are delighted that BW|Businessworld thought us as apt partners for their digital story in the world of media. The mandate includes digital strategy, planning, design and execution as BW digitally revamps and grows."

Havas Media recently won the digital mandate for Xolo mobile and integrated media duties of Yepme.com.