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HTC One (M8) Lands At Rs 49,990

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HTC on Monday (21 April) launched its latest flagship - HTC One (M8) with a full alumiunium body and a fresh version of HTC Sense in the Indian market. The phone would be available from May 7 at a price of Rs 49,990.

The new HTC One (M8), boasts of a smart sensor hub that anticipates your needs and uses motion launch controls to make everyday tasks easier. New duo camera technology delivers creative, professional-looking photos and amazing effects, and HTC BoomSound again sets new standards for audio quality on a smartphone.

Jack Yang, President, HTC South Asia said: "In 2013 we introduced the best smartphone in the world, but we never stopped challenging ourselves and the status quo in this category. As pioneers in mobile innovation, we continue to design and build devices that will dazzle, inspire and transform the smartphone industry. Today I am proud to launch the most stunning, intuitive and advanced handset that the industry has seen to date, the new HTC One (M8)."

Supported by a Qualcomm Snapdragon 801 processor and running Android 4.4, KitKat, the latest version of the Android OS, the HTC One (M8) features the all-new HTC Sense 6, available on the device and as an upgrade from the Google Play store. Completely redesigned with a cleaner, more striking visual style, HTC Sense 6 features bold, customisable colour themes and delivers a more intuitive, personalised user experience. For those who prefer the stock Android experience, the HTC One (M8) Google Play edition will be available for purchase on the Google Play store in the coming weeks.

Apart from HTC One (M8), the Taiwanese firm also launched a couple of other smartphones - HTC Desire 210 and HTC Desire 816.

HTC Desire 816
The HTC Desire 210 comes with a 4 inch display, 512 MB of RAM and a dual core processor. It has a 5 MP rear camera and a front facing VGA camera. This is a budget offering from HTC and has been given a price tag of Rs 8,700. It would make it to the markets by the end of May, 2014.

Last but not the least, the HTC Desire 816 is a mid range handset with a massive 5.5 inch screen and HTC Boomsound which is found on the flagship One (M8) phone as well. The best thing about the Desire 816 is the 13 MP rear camera with HTC Zoe and a front facing 5 MP camera. This too would be available by May end and would cost Rs 23,990.

"The HTC Desire 816 is the start of the mid-tier performance smartphone," said Jack Yang. "Taking the best technology and putting it into the Desire 816 challenges everything that people will expect from a mid-tier smartphone with performance."