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Going Strategic

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International Data Corporation (IDC) a global provider of market intelligence, expects Indian businesses to be cautious while considering their ICT spend in 2013.

Apart from investments in hardware infrastructure, IDC predicts that strategies such as geo expansion, mid-market focus, cloud enablement, and multi-device enabled infrastructure will drive the top 10 predictions for 2013.

"In 2013, ICT vendors need to invest in changing the mindset of the enterprises to focus more on strategic investments.  This will not only drive greater ICT investments, but will also ensure stronger investments in broader business value delivering solutions, "says Sanchit Vir Gogia, Principal Analyst, IDC India.

"The availability of technologies like virtualisation, cloud, and mobility has the ability of renovating the infrastructure architecture of organisations in a highly systematic and phased manner. Increasingly business users and managers are actively participating in these solution discussions as they drive key business priorities like customer satisfaction, employee productivity, and faster GTM."

In 2013, the India ICT market is expected to behave as follows:
  • IT will be dictated by the multi-device era to go for cross-platform support
  • The existing ecosystem involving channel partners will need a rethink to survive the blitz of large format resellers and e-tailers 
  • IT vendors will continue to target T2 and T3 cities is driving maturity and it in turn is driving more complex solution needs
  • Telecom providers will increasingly focus on customised data plans based on usage pattern analysis
  • Enterprise applications and business processes will be moving on to the cloud with ability to link devices and users as needed
  • Business analytics will continue to be in the lime-light and past and present investments of organisations will see greater interest level by business users
  • IT infrastructure management to start moving away from specialist management tools to integrated infrastructure management
  • Many enterprises that have been holding back on hardware and software investments will partially reopen their purse strings
  • Focus on Mid-market segment will become mainstream discussion with most large vendors (hardware, software, and client devices) making sizable investments to drive the mindshare
  • The interest in IP voice infrastructure and embedding IP voice into applications will drive need to clarify associated regulatory aspects