Godrej Consumer Products To Invest Rs 100 Cr In Early-stage Indian Consumer Startups

This will happen in form of GCPL’s participation in a new Rs 300 crore early-stage consumer fund being set up by Spring Marketing Capital (Spring). GCPL will anchor the fund and offer its expertise and experience to help founders build strong, sustainable companies.

Enabling companies leverage marketing expertise along with capital, Spring’s first fund of Rs 150 crore continues to invest in companies at Series A and beyond. The Early Spring Fund will be investing Rs 5 crore to Rs 20 crore in each company, from seed to pre-series A stage.

In a statement, Omar Momin, Head M&A, GCPL said, “In sync with GCPL’s purpose of bringing the goodness of health and beauty to consumers, we are excited to collaborate with new-age companies in the home & personal care and health & wellness space along with Spring Marketing Capital. We intend to leverage our understanding of consumer space and learnings over the last decades to enable early-stage founders focused on building strong offline as well as online presence by offering differentiated products in India.”