• News
  • Columns
  • Interviews
  • BW Communities
  • Events
  • BW TV
  • Subscribe to Print
BW Businessworld

Global Survey: 87% of IT Decision-Makers Are Rethinking 2022 IT Investments Amid Market Shifts

Teradata study reveals 9 out of 10 respondents look to modernizing cloud architecture and improving data capabilities as top areas of investments

Photo Credit :


Organizations know that having the right IT in place and leveraging a cloud-first and data-centric mentality is essential in today’s digital economy. However, to advance their digital transformation initiatives and fully realize the possibilities that emerging technologies -- like AI, IoT and multi-cloud – offer, organizations must first reevaluate how they invest in IT.

A new research report, commissioned by Teradata and conducted by independent research firm Vanson Bourne in August 2021, explores global sentiment around data-driven transformation investments this year and beyond, and reveals where organizations are placing their bets to set themselves up for success in the years to come.

Market Volatility is Shifting 2022 IT Investments

In the wake of the pandemic’s economic impact, 87% of global companies are reportedly rethinking IT investments for 2022 and beyond, mainly due to the recent, significant shifts in consumer spending and market uncertainty.

  • In India, 97% of respondents agreed that when re-evaluating their IT investments, modernizing cloud architecture, improving data management and analytics were among the top investment areas to accelerate their digital transformation efforts.
  • Although 68% of Indian IT decision-makers reported that their organizations had no plans to increase data governance investments at this stage, 98% felt their organizations should still prioritize data governance/responsibility initiatives more.

Emerging Tech is a Global Priority

Looking three years ahead, IT decision-makers also identified emergent technologies, such as multi-cloud infrastructure, IoT, 5G, edge computing, AI, and data analytics, as critical areas for increased future spend. This was a globally held view, with IT leaders from the U.S., Europe, and the Asia Pacific Japan regions citing emerging technologies as a top investment priority.

  • In India, 98% of respondents felt that emergent technologies, such as automation, would have a transformational impact on their organization in the next three years.
  • Globally, 3 out of 4 IT decision-makers also agreed that their organization’s digital transformation efforts or lack thereof could be a roadblock to realizing the full benefits of key emergent technologies, such as AI and machine learning.

“Today, organizations understand that they must leverage key emerging technologies such as AI and multi-cloud infrastructure to maintain a competitive advantage. In fact, 87% of IT decision-makers felt they would be at risk of lagging behind the competition if they didn’t,” said Steve McMillan, President, and CEO of Teradata. “To realize their full potential, companies must modernize their architectures to leverage the cloud and dial-up investments in other emerging technologies initiatives, like achieving AI at scale or leveraging the intelligent edge. In doing so, they can combine new innovative sources of data with their own to gain the necessary insights to pivot on a dime and continue to fuel innovation at scale.”

“Indian companies are swiftly moving towards their digital transformation goals, accelerated by the global pandemic, with 97 percent of Indian businesses believing that modernising cloud infrastructure, improving data management and analytics will be the top priority this year," said Ashok Shenoy, Country Manager, India, Teradata. He further added, “Reaping the benefits of new-age technologies including AI and multi-cloud infrastructure such as greater economies of scale, product innovations, providing data intelligence amongst others will be critical for organizations to contribute to the country becoming a USD 1 trillion digital economy by 2025.”

Lack of Cloud-Readiness Undermines Digital Transformation

As IT leaders move forward with plans to pivot their digital innovation strategies in the wake of the pandemic, they also grapple with how quickly they make their leap to the cloud.

  • For example, in India 84% expressed concerns that not being cloud-ready could be a significant barrier to accelerating their digital transformation efforts.
  • Globally, 85% of IT decision-makers also agreed that digital innovation strategies and transformation efforts were further compounded by significant shifts in consumer purchasing behaviors, with verticals like Retail, Distribution, and Transport (87%) among the most impacted.


In August 2021, Teradata commissioned independent market research company Vanson Bourne to conduct a quantitative research study of IT and business decision-makers across the U.S., UK, France, Germany, China, Singapore, Japan, Australia, and India. Respondents were from organizations with 1,000 employees or more. The organizations could be from various private or public sectors, including Business and Professional Services; Financial Services; IT, Tech, and Telecoms; Retail, Distribution, and Transport; Manufacturing, and other Commercial Sectors. Interviews were conducted online using a rigorous multi-level screening process to ensure that only suitable candidates participated.