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Gera Developments: Instilling Purpose With A Sense Of Belonging

A culture of openness and innovation along with its focus on driving and rewarding performance has stood Gera Developments in good stead

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Gera Developments, developer of premium residential and commercial projects, sees a distinct role for itself in the country’s real estate market, which is expected to grow exponentially in the years ahead. The Pune-based developer is gung-ho about its future, thanks to its strong domain knowledge, diverse professional talent and international experience and exposure.
“Our vision is clearly defined: we are aiming to be India’s leading real estate company, in terms of turnover, brand consciousness and reputation. We have concrete plans for systematic growth over the next 10 years while retaining our quality, reliability and integrity,” says Rohit Gera, Managing Director of Gera Developments.

Since starting out in 1970, Gera Developments, with footprints across Pune, Goa and Bangalore, has delivered more than 50 projects totalling 6 million sq ft, several of which have become landmarks in their own right.

Gera attributes the company’s impressive journey to its ability to hire the right talent and retain them. “We believe that our people are our greatest strength. We recruit the best professionals, from within and outside the real estate industry, and then create a healthy environment for them to realize their fullest potential. This allows us to attract excellent talent from around the country,” he says.

Referring to people practices, Gera says his company offers enough opportunities for its employees to grow, a policy that helped it to retain trained and committed employees. As a result, the company has managed to attract a pool of professionals from diverse backgrounds and industries whose combined knowledge and experience has helped it set new standards of quality and customer services.

“We are elevating our existing culture of ownership to that of entrepreneurship. One where the sense of purpose and belonging is what motivates our people. This will help raise the high-performance quotient of our people and the company and will put our people on an unprecedented, personal and professional growth path,” says Gera.

The company has extended benchmarks in the real estate realm with its constant innovation techniques. For instance, it is not just India’s first developer to offer a 5-year warranty (since 2004), but also the first to offer a child-centric project as well as Pune’s first intelligent building. Bringing together intelligence and care, Gera hasn’t just created living spaces but rendered a distinct purpose and beauty to the space around it.

“We have been in the real estate space for nearly 50 years. As a result, we have had a certain culture that was apt for an earlier, command and control model since real estate professionals were few and far between. As we grew, we needed to adapt the culture first to a larger team and later to a larger team with a higher level of real expertise since the industry has also evolved over time. Our culture of openness and innovation combined with our focus on driving and rewarding performance is what is finding resonance with such professionals,” says Gera.

“I believe that the team at Gera is extremely motivated and talented. Their strong outdo spirit compounded with a belief in the values and goals of the organisation as well as the fact that their contributions are recognised makes Gera a great place to work,” says Gera.