GAIL Launches Digital Awareness Campaign #Air Pollution Ka Alarm

GAIL (India) Limited has launched a digital campaign to raise awareness about air pollution's detrimental effects on our daily lives and encourage people to share photos and videos whenever they come across activities that cause air pollution as there is growing medical evidence that it is shortening people's lifespans.

Through GAIL's Hawa Badlo initiative, the campaign titled "Air Pollution Ka Alarm" has been launched. Through Hawa Badlo's digital platforms, a multitude of posts, reels, and short tales are being published under this. A short clip on #AirPollutionKaAlarm that was published on Hawa Badlo's Youtube account serves as the campaign's focal point.

The short clip documents a mom and her two daughters-in-law discussing various wellness and wellness regimens after their morning workout. The younger daughter-in-law occasionally uses an inhaler, while the older one has a persistent cough. Despite their high level of awareness of modern wellness schemes, they seemed to have missed the moot point of air pollution, which is risking everyone.

Set in the backdrop of an empty jogger’s park where children have abandoned swings and only a handful of joggers can be seen, the film clearly shows air pollution as a deterrent in basic daily activities. The mother-in-law rises to the occasion by the climax of the film and points out that no wellness program will yield results unless we fight air pollution by mouthing the campaign baseline ‘Alarm Baja’. She then summarizes the immediate steps to be taken to counter air pollution - switching to CNG for vehicles and piped gas at home.

Speaking about the latest campaign of Hawa Badlo, S. Halder, Executive Director said, “Hawa Badlo is our ongoing initiative to spread awareness about air pollution and educate the masses to switch to cleaner fuel. During its journey, it came to light that while people are aware of the harmful effects of polluting fuels, they are ignorant of solutions to address the problem. The campaign has adapted to build awareness of the energy alternatives available and galvanize people into adopting natural gas and other cleaner energy sources for a cleaner and sustainable lifestyle”.

With the vision of a better environment with cleaner energy, GAIL has been playing a vital role to build a mass movement for the accelerated transition towards a cleaner energy mix. With the primary aim to sensitize people on the harmful effects of air pollution, GAIL initiated the Hawa Badlo (Change the Air) campaign, an independent people’s movement.

Millions of people's lives are being digitally touched every year by the campaign, which raises awareness, enables people to connect their energy consumption habits to how they affect their health and the environment, and inspires them to voluntarily switch to natural gas, which is more affordable and better for the environment.