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From Elections to Entertainment: Gaming - The New Age Superpower
Mobile gaming in particular, with its accessibility and recession-proof nature shall continue to dominate the gaming industry, subvert expectations and become an integral part of a future with endless possibilities.
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Two weeks before the US Presidential Elections, Congresswoman Alexandria Ocasio-Cortez made headlines by hopping on to a Twitch Stream to play ‘Among Us’ with several notable streamers. A week earlier, Joe Biden had partnered with a popular gaming news channel to provide a tour of ‘Biden-themed’ island in Nintendo’s ‘Animal Crossings: New Horizons’.
Never before has gaming so closely intermingled with the elections - a democratic institution that decides the fates of nations. No doubt, gaming is no longer an obscure hobby for geeks in hoodies, but a thriving sector with something special for everyone.
Today in India, international publishers dominate the market. A major chunk of the in-game revenue generated by Indian users, particularly in mobile gaming, are remitted out to foreign publishers and developers. This can change with the emergence of homegrown startups in gaming that stand not only to spread smiles across a billion faces, but also contribute significantly to the nation’s growth.
In Finland, Supercell’s executives paid enough taxes to boost Finland’s revenues via Capital Gains Taxes by a fifth. Adding to that, Supercell has been involved in several charitable projects, with its employees pooling in to donate 3.4 Million Euros to the Finnish New Children’s Hospital.
The correlation between Mobile Gaming and charity isn’t new. The mobile gaming community has come forward with initiatives to contribute to various causes. From generating countless hours of Alzheimer’s Research for every 2 minutes of gameplay, to donating a significant chunk of their revenues to charitable causes - the mobile gaming community has left a remarkable footprint in regards to philanthropy.
Many big titles including names such as Supercell, Miniclip, Rovia & Zynga came together for a one-day charity event organized by Special Effects in 2016. Each company donated a day’s worth of UK in-app purchases on the designated day. This event has raised over $811,000 ever since its inception in 2016.
It’s no secret that the growth of a homegrown gaming startup can add value not only to the nation’s economic prospects, but also to its people’s lives; even in a post-COVID world where people with limited disposable incomes can opt into mobile games for a fun, inexpensive experience.
The after-effects aren’t solely monetary, and can make a dent in the social fabric too. By virtue of its accessibility, mobile gaming boasts a diverse user base, with 49% of mobile gamers across the world being women. This tectonic shift in user behaviour can act as a siege for women to be actively involved in tech, a field dominated by men so far. More games are being made with women in mind, and both Google Play & App Stores have taken several initiatives to highlight women in tech and their contribution to the space.
Undoubtedly, gaming is the new-age soft power. From in-game live concerts to marketing channels for elections, it has come a long way since the 90s. Mobile gaming in particular, with its accessibility and recession-proof nature shall continue to dominate the gaming industry, subvert expectations and become an integral part of a future with endless possibilities.
Disclaimer: The views expressed in the article above are those of the authors' and do not necessarily represent or reflect the views of this publishing house. Unless otherwise noted, the author is writing in his/her personal capacity. They are not intended and should not be thought to represent official ideas, attitudes, or policies of any agency or institution.