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Flipkart Signs MoU With Telangana SERP To Enable Market Access For FPOS And SHGs

Through this partnership, Flipkart aims to empower local farming communities and SHGs of Telangana by providing pan-India market access to more than 400 million customers on its platform

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Flipkart has signed a Memorandum of Understanding (MoU) with the Society for Elimination of Rural Poverty (SERP), Department of Rural Development, Government of Telangana, to enable market access for farmer-producer organisations (FPOs) and self-help groups (SHGs) in Telangana. 

The MoU was inked by Sandeep Kumar Sultania, Principal Secretary, Panchayat Raj & Rural Development, Telangana and Smrithi Ravichandran, Vice President and Head of Grocery, Flipkart. Through this partnership, Flipkart aims to empower local farming communities and SHGs of Telangana by providing pan-India market access to more than 400 million customers on its platform.

"The MoU signed with SERP is another step towards our commitment to handhold farming communities and SHGs to ensure improved income and business opportunities with adequate knowledge, training, and market access", said Smrithi Ravichandran.

As part of this collaboration, Flipkart will directly source premium quality pulses, millets, staples, and spices from the local farmers, contributing to improve income and business growth.

“There are 436,000 SHGs consisting of 46 lakh members in the state. We wish to support all of them, especially women, for whom we have a target to provide loans of Rs 500 crore this year. We believe that the SHGs will work hard and use these initiatives to accelerate their development and to grow their businesses”, said Errabelli Dayakar Rao, Panchayat Raj, Rural Development and Rural Water Supply Minister.

Flipkart will further engage with these communities through virtual and on-ground training and capacity-building initiatives to provide them with an understanding of the quality, pricing, and licenses required to be a part of the FPO ecosystem. SERP will extend support with infrastructure and necessary approvals to take this partnership forward.

(PTI)