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Fintech Entity EarlySalary Rebrands As Fibe

Indian Fintech entity EarlySalary rebrands as Fibe.

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Indian Fintech entity EarlySalary has been rebranded as Fibe, today. The company stated that the new name captures the firm’s aim of providing a range of hassle-free and affordable solutions to become the go-to financial ecosystem for every need of young aspirational Indians. As part of the rebranding, the company has also migrated to a new website, launched an updated version of its app, and revealed its new logo.

The company which had started off in 2016 with a core focus on meeting the needs of young Indians by providing them easy access to credit, is now catering exclusively to young salaried individuals. Products like short-term cash loans and long-term personal loans of tenures ranging from 3-24 months had also been launched by the firm. Recently, it also forayed into the affordability segment by launching Buy Now Pay Later (BNPL) facilities across Edtech, Healthtech, Shopping, and Lifestyle. 

The company claims to have expanded its presence from 18 cities to 150 cities and increased its customer base from 35,000 new customers per month to 1 lakh new customers per month. The name Fibe is a confluence of ‘Finance +vibe’ that denotes the brand’s efforts to provide a hassle-free financing experience. It believes that the name change further integrates a superior customer experience as the centrepiece of its business model.

Akshay Mehrotra, Co-founder and CEO, Fibe said, “EarlySalary as a brand name worked well for us when we started with our Salary Advance business. Over the years, we have launched a suite of financial products ranging from Instant Cash Loans as well as BNPL facilities across Edtech, Healthcare and Consumer tech. Furthermore, we’ve also evolved to serve a more diverse customer base. Hence, the change in brand positioning was pertinent.” Ashish Goyal, Co-founder and CFO, Fibe said, “The rebranding reflects our broader vision of growing our services and customer segment. EarlySalary as a brand name has built positively in the minds of our consumers and Fibe shall continue to resonate the same going forward. The new name aptly describes our ethos to provide services that create positive vibes.”

Fibe aims to fortify its presence by achieving an AUM of 2.5 billion dollars over the next 5 years. It had also raised 110 million dollars in series D funding that was led by TPG’s The Rise Fund & Norwest Venture Partners in August.




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