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Falling CEO Confidence Sets Scene For Anxious Davos

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Chief executives are less optimistic about short-term growth prospects for their companies than a year ago, according to a survey that offers a reality check on rising stock markets.

Business leaders and policymakers are meeting in Davos in cautious mood, with much of Europe in recession, growth in China and India slowing, and a hoped-for US recovery yet to prove itself.

The annual PricewaterhouseCoopers survey of 1,330 chief executives found only 36 per cent were "very confident" of their firm's prospects for revenue growth in the next 12 months, down from 40 percent a year ago. It is the second consecutive year of falling confidence.

Latin America was the only region to buck the global trend, according to the report published on Tuesday as 2,500 delegates, including 1,600 business leaders, gathered in the Swiss Alps for the annual World Economic Forum.

Unsurprisingly, European CEOs were the most pessimistic, with just 22 percent very confident of growth, down from 27 percent last year. Confidence in North America also fell to 33 percent from 42 percent, while Asia slipped to 36 percent from 42 percent.

Even business leaders in Africa - now widely touted as the next high-growth region - were less upbeat than a year ago.

"CEOs see a global economy that is reluctant to recover and that clearly impacts how they think about their own companies' prospects," said Dennis Nally, chairman of PricewaterhouseCoopers International.

"They are running their businesses cautiously, not really prepared to make any significant investments or additions to headcounts until they can get some more clarity."

Companies have responded to tough times by managing operations more tightly. That means cost cutting remains a priority and ambitious investment projects, including big acquisitions, are off the agenda for now.

Continuing uncertainty over economic growth tops the list of CEO concerns, with the problems caused by governments running unsustainable fiscal deficits ranking second. Other issues also keeping company managers awake at night include concerns about excessive regulation and the instability of capital markets.

The prevailing business mood paints a bleak picture for job prospects, with only 45 percent of CEOs planning to recruit in 2013 - down from 51 percent in 2012 - while 23 per cent intend to reduce the size of their workforce.