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Face Filters On Instagram Now

To attract more millennials, Instagram has copied a number of Snapchat’s popular features, such as Stories and Augmented Camera effects since last August. And the strategy seems to be working.

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Taking cue from Snapchat’s successful Camera strategies, Instagram has now added face filters to the app. It has introduced eight new face filters, including furry koala ears and math equations swirling around a person’s head. The feature works with both front and back camera and also with Boomerang.

Once users have clicked photos or videos, they can share it through Instagram Direct or add it to their story.

“Whether you’re sitting on the couch at home or out and about, face filters help you express yourself and have playful conversations with friends,” the company said in a statement.

The platform also added a new video format ‘Rewind’, which allows users to make a video to play in reverse. “Drop a microphone and watch it fly into your hand. Capture a fountain in motion and share a rewind of the water floating back up. Experiment with some magic tricks of your own and defy the laws of physics wherever you are,” the company explained in its blog. Users can also add new hashtag stickers to their stories.  

To attract more millennials, Instagram has copied a number of Snapchat’s popular features, such as Stories and Augmented Camera effects since last August. And the strategy seems to be working. The platform saw a huge increase in the number of users. In April 2017, the Facebook-owned platform recorded 700 million monthly users, with the last 100 million Instagrammers added in the first four months 2017.

Custom Stories

Snapchat has added a new feature that allows users to create custom stories, which they can share with a limited number of people, even for a specific location.

With this new tool, users can create a story specific to an event or a trip and share it with certain people who can also add to it. “It’s perfect for a trip, a birthday party, or a new baby story just for the family,” the Snapchat blog stated. Users can also geofence the story to a location and the stories disappear if no one contributes to them within 24 hours.  

Dig The Data

Mr Popular

Prime Minister Narendra Modi is the top followed leader on Facebook globally.  According to data shared by the social networking giant with a national daily, Modi’s Facebook Page has more followers than Donald Trump and his official page — PMO India — ranks third followed by Modi’s personal page and the newly elected US president Trump’s page. The data also shows that Digital India, Make in India and Swachh Bharat are the most engaged campaigns run by the government. Till now Modi has led 603 million interactions in terms of likes, shares, etc., and the number of posts since May 2014 stands at 150 million.