Eggoz Launches Nationwide Campaign To Spread Awareness About Egg Industry

India’s egg-focused consumer brand, Eggoz, has launched an online nationwide campaign to spread awareness of the status of the current egg industry and the importance of choosing farm-fresh and chemical-free eggs for a healthy diet.

Eggoz is a Gurgaon-based company founded by IIT Kharagpur alumni, the first consumer-focused and integrated farmer egg brand in India.

Through the campaign, Eggoz is trying to educate its customers on what a fresh egg looks, feels and smells like.

Abhishek Negi, co-founder of Eggoz, “Eggs in India are typically 7-10 days old from laying and by the time they reach consumers’ kitchen, their nutrition is lost and there is also the usage of chemicals, antibiotics for egg production which are harmful for long-term consumption.”

“Through this campaign, we intend to create awareness about eggs in India and guide consumers to select perfectly fresh eggs for better nutrition and healthier eggs. With our vision to build the ‘Amul of eggs,’ this campaign will help us in educating consumers about the category and also help us expand our customer base,” Negi added.

The special campaign of Eggoz has been released in the form of four video assets, supported with static assets across digital platforms. The primary objective of the entire campaign is to provide customers with a fresh perspective on eggs and guide them to select the best quality eggs.

Eggoz works under a tech-enabled asset-light farmer integration model, through which it offers all-around support to local farm owners to facilitate quick and smooth distribution of egg produce – making the company one of the fastest-growing D2C and the leading egg brand in India, according to the statement. 

It provides farmers with holistic care, including doctor support, input structure and market linkages. All eggs sold under the brand are cleaned and UV-sanitised and made available at stores within 1 day of laying. Eggoz Nutrition is the leading egg brand in the country with the largest presence in North India through physical and online retail formats. Farmers working with Eggoz have improved their income by 25-30 per cent, the company claims. 

Eggoz is a Gurgaon-based company founded by IIT Kharagpur alumni, the first consumer-focused and integrated farmer egg brand in India.