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Educating The Last Mile: Ajit K. Chauhan, Chairman Of Amity University Online

In an exclusive interaction with BW Businessworld, Ajit K. Chauhan, Chairman Of Amity University Online, sheds light on the structure of Amity's Online Education.

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The digital space has been disrupted exponentially. What was the inspiration behind Amity University Online
The inspiration behind Amity University Online is the mission and vision of our Founder President Dr. Ashok K Chauhan to make India a knowledge superpower through quality & inclusive education, reaching all corners of India and the world.

Amity has been delivering high quality valued based education with a mission to establish campuses in all states of India and over fifty international campuses. Over the last three decades Amity has reached closer to its goal by establishing multiple state private university campuses in several states of India and over twelve international campuses. As an experienced successful education conglomerate, we have understood, to reach the last mile, online education is the only medium to do so.

In 2008 the Former President of India Late APJ Abdul Kalam initiated & launched the Pan African e-Network Project and Amity was a leading partner for the same. This was another trigger that brought Amity University into the digital education arena by creating thousands of hours of digital content and delivering it across to the African Continent in over 40 countries via satellite based & online education. We are now looking forward to Phase II of this project via the E-VidyaBharti scheme and are proud to be the first university in India to have received UGC approval for 24 online degree & diploma programs.  

How do you differentiate Amity University Online from other premier platforms?
Amity has been serving the knowledge community in India and the world for the last three decades and deeply understands the need and requirement of learners. One of the key differentiating factors with Amity is its vast network of campuses and knowledge community available for students and learners of all age groups starting from K12 to Phd. 

Our learning platform allows learners to interact with eminent Indian & International faculty associated with Amity as well as industry stalwarts who regularly deliver experiences with the learners. The platform allows its learners to interact with employers via virtual job fairs and also has deep rooted partnerships with Ivy League colleges whose content is embedded within the programs as well as live lectures delivered via Ivy League faculty.  

We follow a choice-based credit system whereby learners can explore variety of subject areas as per their interest as well as offer full personality development programs where students are taught behavioural science, soft skills, moral values and communication skills. An Amity student stands apart globally. 

What are the programmes available on the online platform?
We offer 24 UGC DEB recognized Online programs ranging from Bachelor, Masters, and PG Diploma Level. Following is the list of programs we offer; 

Bachelor of Arts (Tourism Administration) — 3 years

Bachelor of Business Administration — 3 years 

Bachelor of Computer Applications — 3 years 

Bachelor of Arts (Journalism and Mass Communication) — 3 years 

Bachelor of Commerce — 3 years 

Bachelor of Arts — 3 years

Master of Business Administration — 2 years

Master of Computer Application — 3 years

Master of Commerce (Financial Management) — 2 years 

Master of Arts (Journalism and Mass Communication) — 2 years

Post Graduate Diploma in Marketing and Sales Management — 1 year 

Post Graduate Diploma in Finance and Accounting — 1 year 

Post Graduate Diploma in Human Resource Management — 1 year 

Post Graduate Diploma in Journalism and Mass Communication — 1 year 

Post Graduate Diploma in Logistics and Supply Chain Management — 1 year 

Post Graduate Diploma in Ngo Management — 1 year 

Post Graduate Diploma in Retail Management — 1 year 

Post Graduate Diploma in International Business — 1 year 

Post Graduate Diploma in Advertising and Brand Management — 1 year

Post Graduate Diploma in Public Accounting — 1 year 

Post Graduate Diploma in Travel and Tourism Management — 1 year 

Post Graduate Diploma in Digital Marketing Strategies — 1 year 

Post Graduate Diploma in Business Analytics and Intelligence — 1 year 

Post Graduate Diploma in Business Management — 1 year

Please elaborate on the curriculum and methodology followed by Amity University Online?
We follow the standard UGC approved curriculum which is defined in four quadrants and each quadrant has a set of definition and requirements. Quadrant I has Video lectures, Quadrant II is self study-material which has to be self-sufficient, Quadrant III are assessments that are internal and external and Quadrant IV are external resources and material. Our choice based credits system approach also helps learners choose the subjects of their liking and inclination. All our programs have defined program learning outcomes defined and learners are regularly through the course of the program assessed on the same to ensure effective learning outcomes.

Do you have any collaborations or tie-ups with universities abroad?
We have tie-ups with universities abroad and have embed their modules into our programmes. For example, if you’re doing a digital marketing program you can get a certificate from Wharton Business School Online or certificate from Harvard Business School Online in Product Management & certificate from Thunderbird school of management in Business Analytics. 

This way, the flavour of our content and curriculum is more internationally embedded as the programme is for global learners. 

As the Chairman, what are your future goals vis-a-vis Amity University Online?
We are guided by the goals of our Amity President, Dr. Atul Chauhan, to impact lives thereby impacting communities. To achieve this, we intend to continue to make our learning platform more user and device friendly with ever more personalisation and aim to bring in vernacular courses in the near future. 

We are driven by the need to keep a close industry interaction so as to maintain industry ready curriculum to produce relevant and competent graduates. Our goal continues to be impact based education.   

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