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EKKI we are working to access clean water with less energy using the best technologies possible: Kanishka Arumugam
Kanishka Arumugam, CEO, EKKI Group speaks to Urvi Shrivastav of BWBusinessworld. EKKI is a sustainable pumping technology company providing advanced solutions for water recycling.
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The water table is declining especially in the areas of the erstwhile green revolution, how is EKKI planning to tackle the uneven distribution of water pumps in India?
Although groundwater is a large source of fresh water, groundwater depletion in India is one of the biggest issues for the water crisis. The consequences can be far-reaching; water shortages can hit food supplies causing prices to soar and fuelling social unrest, according to researchers. At EKKI we are making our pumps are designed to be efficient and intelligent and our products are designed to give more water with less energy usage. We also have the requisite technology to measure the quantity and quality of water drawn from the underground wells.
Can you tell us about the new water technologies/ innovation that EKKI plans to launch?
At EKKI we are working to access clean water with less energy using the best technologies possible. We are ready and excited to launch India's most advanced wastewater pumps in partnership with Germany's HOMA, a world leader in wastewater technology. The product was developed in Germany along with EKKI's team over the last 36 months. India's water crisis can only be solved by the reuse of wastewater, for this our products will play a key role.
What are the lacunas in the government's groundwater policy? How EKKI group plan to bridge this gap?
The Government is working towards monitoring and control of groundwater pumping. The CENTRAL GROUND WATER AUTHORITY (CGWA) is certainly making progress in this space. We at EKKI will build technologies that will enable Monitoring and Control easily for the authorities.
Can you throw light on the company's joint venture with “Homa Pumpenfabrik GmbH” of Germany, a world leader in waste-water pumps?
HOMA is a world leader in wastewater pumping technology. They have expertise in handling wastewater in more than 100 Countries for 75+ Years. EKKI has Indian market expertise, world-class engineering talent, and distribution for 40 Years. Combining these two creates a powerhouse in wastewater pumping in this part of the world. Buildings, industries, and public utilities will have German quality pump, made in India, with strong local service support at a competitive cost. The JV, which will focus on India and the neighbouring markets, marks the Indian partner's entry into the waste-water pump segment.
It is a particularly important partnership for EKKI because it first establishes that the German partner chose EKKI among the other domestic players to be a partner. That put the stamp of approval and confidence that EKKI is one of the best in engineering & quality to partner with a European Major. It is the only partnership they have done in the world after scouting for the right partner over the last 5 years in India and China. So it's truly a wonderful opportunity for EKKI.
Where do you see EKKI in the next 5 years?
We are working towards being one of the most respected pumps and water technology firms in this part of the world. We would like to focus on fewer products for many markets than many products for one market. In short, we would like to go Mile Deep than Inch wide. We are a privately held debt-free family-owned company growing from strength to strength. So we think beyond quarterly results and financial numbers. We chase the bottom line more than the top line. We would also like to pivot from a Pump Company to a Water Technology company in the next 5 years.
What would be your advice for upcoming entrepreneurs in the agriculture logistics sector?
India's economy depends on the agri-sector. In a way, it is one of the most stable and secure markets to play in. The next 10 years will be the age of the Agri Sector. The government is also making progressive steps in this direction. More than 50% of people work in the agriculture sector in India. I am looking at creating a start-up that will help the 200,000 farms where we sell pumps every year through our 500 channel partners. Anyone who is creating a true value to the Indian farmer with innovative business models, products, and technologies is bound to succeed.