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E-Commerce Trends To Look Out For In 2021

Personalized interactions on-site or in marketing campaigns have been shown to increase sales, with one study showing that retailers scaling advanced personalization capabilities saw a 25% increase in revenue.

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As we said our goodbyes to this year, it also gave us some hints about the important e-commerce perspectives and patterns that will shape the future of e-commerce in the coming year. Without a doubt, 2020 will be remembered as a very trying year, as the planet was struck by the global pandemic COVID-19, which had a significant impact on companies all over the world. As the lockdown continued and the health crisis worsened, many businesses suffered setbacks, while others shuttered their doors for the time being. On the other hand, there were several enterprises that stood out and prospered during the pandemic. Due to the public's fear of being exposed to COVID-19, online businesses have acquired even more prominence and popularity after physical retail businesses became the pandemic's primary goal. With the aid of upcoming e-commerce changes, let's take a peek at how the future of e-commerce has to deliver online retailers.

The reality of online shopping is improved by AR.

For ecommerce, augmented reality has become a turning point. This form of technology allows shoppers to see the item they're looking for up close, which aids in their purchasing decision. In some sectors, such as fashion and home decor, AR has a significant impact on the buying experience because it allows customers to get a better feel for an object without having to see it in person.

It was estimated in 2019 that 100 million people will shop using augmented reality by 2020, so it will be fascinating to see how that pans out this year.

There will be an increase in the number of people using voice search.

Not only are there more smart speakers on the market, but people are still relying on voice assistants to complete everyday tasks. According to Loop Projects, by 2025, 75% of US families will own a smart speaker.

If more smart speakers are installed in homes, more people can use voice search to buy online, buy food, and organize their lives. In terms of keywords and content, the advent of voice search presents a chance for ecommerce businesses.

AI assists retailers in learning more about their customers.

Customers can have automated, personalized shopping experiences thanks to artificial intelligence (AI) and data analysis. AI gathers data on how consumers shop, where they make transactions, and what they're looking for in a product or service on a daily basis. It's a type of tech that can't be reproduced in a physical location.

On-site personalization to construct unique experiences.

Online shoppers of all kinds — both B2C and B2B — want personalized, custom shopping experiences. A consumer will receive personalized product reviews and informative customer support thanks to the data collected by AI.

Personalized interactions on-site or in marketing campaigns have been shown to increase sales, with one study showing that retailers scaling advanced personalization capabilities saw a 25% increase in revenue.

For background, this accounted for 19% of participating companies, while retailers who were "building simple personalization capabilities" saw a "revenue boost of 10% or more; marketers in this tier account for 40% of operating parties."

Shopping on the go is always a thing.

Customers can shop on their phones from anywhere, which is important in today's world. You'll be losing out on major opportunities if your ecommerce site isn't responsive on mobile or by web apps. Mobile shoppers like the added benefit of being able to pay with their phones.

According to Statista, 73 percent of ecommerce purchases will be made on a mobile device by the end of 2021.

There are more options for payment.

Customers have different payment preferences, so if they can't pay how they want on an ecommerce platform, they may cancel a potential sale. Providing a range of payment options is a successful way to boost mobile conversion rates. Customers will be able to shop even quicker the next time they make a purchase if they can save their payment details on the platform.

Customers respond positively to video.

In 2019, video proved to be a powerful tool for engaging consumers, and it's not going anywhere anytime soon. Creating videos for your website is an excellent way to immediately connect and educate customers about your product or service.

Video's significance cannot be overstated. More than pictures, videos will help you illustrate and highlight your items. In your ecommerce shop, people should think about including product videos.

The importance of sustainability is growing.

Consumers and companies alike are becoming more environmentally conscious. As a result, customers are becoming more aware about where they shop, as well as the effect it has on the environment and its consequences.

Many companies are looking for ways to be more environmentally conscious, such as going paperless wherever possible, using biodegradable wrapping and using recyclable materials.

Disclaimer: The views expressed in the article above are those of the authors' and do not necessarily represent or reflect the views of this publishing house. Unless otherwise noted, the author is writing in his/her personal capacity. They are not intended and should not be thought to represent official ideas, attitudes, or policies of any agency or institution.


Sanjay Desai

Director, Fabcurate.com

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