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BW Businessworld

Dining Out Is The New Addition To A Sophisticated And Busy Lifestyle!

The irony lies in the fact that people opt to dine out not because they are hungry but because they seek pleasure in doing so and therefore this has become a sort of pastime for so many.

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Do you also prefer eating out rather than preparing the food at home?

Whether it’s a birthday party or a graduation party or any get together or simply one’s mood, the one stop venue are the restaurants. Isn’t it? And this is why the industry can never stop!

So now the million dollar question is why people love to venture out?

And the very simple answer is because of the ambience which brings them calm in their busy chaotic lives.

People like to go and watch a movie in a movie theater in spite of having videos and movie channels at home, the same concept applies for restaurant dining as well, it is a family outing where people go, sit and celebrate and dine preferably rather than opting for takeaways.

Since ages, food has been the most integral part of any society or tradition. And everyone loves to eat, though the choices and tastes might vary. And there we go, these restaurants have a plethora of options and variants to any dish for any and every taste.

The irony lies in the fact that people opt to dine out not because they are hungry but because they seek pleasure in doing so and therefore this has become a sort of pastime for so many. Wow!! Because people find a form of recreation in it.

The day and age we are existing in gives us a lot of stress and tensions. People are so frustrated with the work schedules and deadlines that nobody has time for cooking. Moreover, if we consider the depression rates, they are on a steady rise. Consequently, nobody feels like cooking, one because they are tired and secondly because they actually don’t want to spend so much of their time in cooking wherein they can utilize the same doing something more productive which gives them some good perks. Additionally, today's ideology, when we have options available, the tastiest food freshly prepared for us and served in the most amazing manner and superb ambience, why would I waste my time in cooking at home and not prefer the soothing background music and calming vibes!

It can be very well said that restaurants don’t just serve food and beer but people actually go there to find the lost art of conversation. So true! This comes with a prediction as well, the past few months saw a decline in the number of people visiting the restaurants physically and choosing the delivery or take away modes. But once things start falling in place, the rates are certainly gonna bounce back!Let’s dive deeper now, to the real picture of where this habit is gonna lead us, especially the Americans, who are more inclined towards such a lifestyle.

The growing aversion to spending time in the kitchen signifies a potential list of challenges in the future. The notions, why stay and cook at home when all your friends are roving out?  Why sit at a desk and grab a sandwich when your colleague is willing to hit the food truck? Why not order off seamless for dinner? All this is so facile!

It is effortless to start from a $10 salad and end at a $30000 credit card annual bill! The fact is, it’s becoming common and the majority of Americans can’t really afford this super expensive and sophisticated habit. Otherwise they might end up in a situation when it comes at the expense of an unprepared emergency or worse!

So the bottom line is, "Métro, Boulot, Dodo" and dining out is the way forward. Yes, it might be the better option but not the only option. Keeping in mind the underlying importance of eating healthy one can definitely opt for dining out once in a while instead of making it a daily habit!

And as far as the restaurant industry is concerned, it is not going anywhere, it will keep flourishing and keep setting newer benchmarks for itself because no tourists are going anywhere and nor the busy people!

Disclaimer: The views expressed in the article above are those of the authors' and do not necessarily represent or reflect the views of this publishing house. Unless otherwise noted, the author is writing in his/her personal capacity. They are not intended and should not be thought to represent official ideas, attitudes, or policies of any agency or institution.


Amit Malhotra

The author is an International Business Head

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