"Pandemic a boon in disguise" for the OTT platforms that has fast-forwarded the market by at least a decade, said Sandeep Goyal,CEO Mogae Group at the third edition of India Business Literature Festival organized by BW Businessworld.He further said, "In terms of penetration and trial that is showed up this year, the OTT platforms a long time to give a stronger competition to the traditional method of watching movies on theatres. The digital presence in this situation helps the world to connect digitally, which would have been estimated by 2030 happened in 2020".
OTT platforms have become an important part of the combination of the physical and digital product. This is majorly attributed to the growth in online communication services due to the lockdown since people are communicating through online platforms. "OTT is experiencing rapid growth in adoption over conventional TV platforms. Along with the increasing trend towards online streaming channels, these factors are significantly driving the product demand, which will accelerate the growth of the market. Further rapidly growing online communication platforms along with progressive technologies to improve personalised and customised involvement is increasing the demand for OTT services.
The author Sandeep Goyal on his book Konjo the Fighting Spirit describes the details of his journey working and his book Japan describes the life and love for Japan. Konjo is a Japanese fighting spirit describes everything he experienced in the advertising world. He on his interview with BW talks about how the food like ATTA becomes a brand and is packaged. The evolution of the food available outside the house to the home chefs and the commodity branding for home chefs. His passion for writing and devoting 2-3 hours of his time in writing, archiving everything he comes across.
He talked about the relevance of religion and the business of religion. The presence of digital presence P has lots of credibility and digitalization, advertisement and combination which emerged as a physical and digital product. The decentralization of an organization to smaller cities is far advantage ahead of the business continuity process. A boon to women who can look after their family and work from home coming out of the compulsions. So, digitization is a delight for the OTT platforms.