Designhill Connects Graphic Design Community And Potential Clients Under One Platform

Rahul and Varun Aggarwal, Co-founders of Designhill, a graphic design solutions platform share the journey of their start-up, the graphic design marketspace and their new offerings.   

Tell us about your start-up? When and why was it founded? 

Designhill is an online graphic design platform which brings the global graphic design community and their potential clients under one roof. The technologically driven platform offers desired graphic design solutions to individuals and small or large businesses alike.  We recognized that brand identity was no longer just a concern for a large business and there was evident awareness among the smaller and individual business owners. This sense of visual makeover among brands globally led to this unique design marketplace. The much-needed platform looks to address concerns of the designers while providing an array of alternate design solutions at a very affordable cost to business owners. It was only on the basis of this understanding that we kickstarted the beta version of the online platform back in 2014. Over the last few years, we have expanded the range of design solutions to include design contests, DIY tools and designing.

What is the unique selling point of your start-up? How is it different from other competitors?

The key differentiating factor for Designhill is the extremely talented pool of global designers catering to the businesses of all sizes. The global network brings in a deep understanding of cultures and audiences which results in “locally” relevant design solutions. All that a brand needs to do is drop a brief along with timelines and the designers from across the world will put forth custom made designs for selection. It is an easy one-stop shop where business will find a range of brand identity solutions that otherwise would be a very costly affair in an agency set-up.  In addition, we provide round the clock customer service to facilitate the design transfer process.  

Tell us about your target markets? What is the current market space? 

While we started in India, the majority of our clients and vendors are based out of the USA. Further, we’ll continue to develop our strongholds in India, Canada, Australia and U.K. 

As an industry, the global graphic design space industry is worth $64 billion with the online graphic design space marking 25 percent annual growth. Owing to the rapid globalization, increased internet access and relevance of visual identity, the industry is set for the continued momentum.

Tell us about your target audience, customer base, traction & growth? How many graphic designers you have currently on board? How many clients you have, nationally and internationally.

Designhill is a strong global network of over 90,000 designers from across 150 + countries. Our offerings are not restricted to big business but are also best suited for individuals with a minimum small budget. Our customers are spread across the world ranging from U.S., Canada, U.K., Australia to India among others.  Until now Designhill designers have catered to over one lakh clients globally.

What are the funding details? Do you have any plans to raise funds in the future?

Designhill is a self-funded bootstrapped business that has grown 4 times in the last two years. Considering the organic growth and design services portfolio expansion, we see no immediate requirement to raise funds. However, we aim to grow 10x within the next year and believe that the same can be achieved through continued trust and efforts of available talent and satisfied customers. We’ll continue to focus on the two groups to fund our future growth. 

What were the initial challenges and how you overcome them?

Initially, it was a challenge to attract the right set of talent and through online marketing tactics somewhat helped us to onboard then we were sure it was only the offered solutions and experiences that would sustain both sides. Over time, we have tried to enhance our credibility and support among the two groups. Our round the clock customer support service is one such initiative. Further, the creative content and world-class designs on offer helped us build the required trust in the platform.

What is Designhill Logo Maker? Why have you launched Logo Maker?

Logo Maker is an AI-powered logo designing tool that creates thousands of unique logos at an affordable cost within minutes. It is one of the many services provided by Designhill for the MSME’s or start-up entrepreneurs who are looking for a cost-effective and quick solution to fulfil their graphic design needs. 

We aim to ease off the pressure from our clients by offering real-time design solutions without compromising on the desired quality.

We started Designhill with a mission to disrupt the graphic design space and offer cost-effective design solutions. We understood that small businesses and start-ups especially in India need more pocket-friendly graphic design solutions. Through the launch of our AI Logo Maker, we aim to facilitate and disrupt the way businesses, start-ups, and entrepreneurs approach their graphic design visions and challenges. 

How is this AI Logo Maker unique?

This AI enabled product uses machine learning to offer exclusive designs within minutes. It has the capacity to comprehend users’ preference on the basis of the provided inputs and combines with previous learnings from thousands of users. The tool uses a combination of tens of thousands of icons, colour combinations, high-quality fonts and over 5000+ shapes and containers. It also offers customers the ability to visualise these logos on various merchandise, locations, etc. hence offering credible solutions in minimal time.

How much contribution are you expecting from Logo Maker to the website?

Available at a price range of Rs 500 to Rs 5999 for the Indian market, we are expecting our Logo Maker to significantly contribute to our website. Currently, we have close to 4 lakh monthly visitors on our platform and are hoping this number to grow with the launch of Logo maker. 

What are your future plans?

We plan to roll out a multi-lingual/multi-currency website sometime this year. We see this step as imperative to widen our client base and the current pool of designers. Language and currency barriers restrict our reach and we don’t want remote clients to be deprived of the best possible designs for their brand identity.