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Democratising Learning

Bringing the flavour of OTT to education in style since 2018

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Atulya Kaushik, Co-Founder & CEO, PrepInsta

Name: Atulya Kaushik

Designation: CEO and Co-founder

Company: PrepInsta

Age: 27

Atulya Kaushik comes from a family of businessmen. In Meerut, his family runs a few schools and he attributes his entrepreneurial spirit to his family back home. In fact, so deep is the entrepreneurial spirit in his blood that he recounts earning money from the time when he was in Class 8 in school. His endeavours and side-projects held enough weight to even allow him to self-fund his B.Tech degree from Vellore Institute of Technology.

He had a secure job at Google as an SDE and then as Technical Lead at Trupay India. But his entrepreneurial skills were relished and tapped into at Instamojo, where he was the Head of Partnerships and Alliances.

Side venture at first

In 2018, Kaushik floated PrepInsta as a mere side-venture with no intent of turning it into a profitable business. But soon, he realised that there was a good business model in place along with a healthy end-user. Eventually, Kaushik's VIT batchmates Aashay Mishra and Manish Agarwal joined PrepInsta as co-founders.

PrepInsta has been a bootstrapped business from the outset and its revenue has grown 4x every year since its inception in 2018. What began as a three-person startup four years ago today has 150 employees. "We've grown unbelievably in the last few years and are right now looking for an office space. In terms of user growth, we have approximately 50,000 active learners on the platform and more than 2 million people use our websites every day," says Kaushik, CEO and Co-founder, PrepInsta.

Top skilling platform 

Today, PrepInsta is one of the greatest learning platforms to learn coding, upskilling, and get certifications in top skills in partnership with TCS iON and CoCubes. The platform also has a massive social media outreach with over two million active audiences across Instagram, Telegram, Discord, WhatsApp, YouTube, Quora, and Medium.

When asked if PrepInsta would be raising any money, Kaushik says that the company is currently not proactively looking to raise capital as the platform seems to be doing well enough to sustain itself and be profitable at the same time.

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Magazine 24 Sep 2022