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Dell Launches Its New TV Commercial To Allure Youth
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Dell on Thursday (9 July) launched its new television commercial that is crafted around the theme for youth in 2015 – Learn. Share. Inspire.
Ritu Gupta, Director-Marketing, Consumer & Small Business, Dell India said, “Through this TVC we are realising our vision of delivering technology which enables youth to reach beyond basic academic learning and enhance the quality of content, leading to the ‘sharing’ of creative ideas, expression and knowledge.”
“Karo Kuch Bhi' is a reiteration of this year’s theme for the Back to College campaign – Learn. Share. Inspire – which motivates students to express themselves using the power of technology and thus create and share on multiple online & offline platforms.
Conceptualised and executed by GREY group India, the commercial 'Socho Toh Karo, Karo Kuch Bhi' is a testimony to Dell’s belief that aspiring youth of today can not only express their creativity, but also inspire others by sharing their knowledge and creations with the use of personal technology.
College students armed with ambition, and the desire to assert individual identity, are looking to perfectly balance their academic and social lives, and technology gives them the platform to do this. As students step into new college semesters, this year’s ‘Back to College’ campaign sets the tone for youth to be motivated about their personal ambitions. As part of the campaign , Dell showcases its exciting new range of Notebooks from its flagship Inspiron brand, the Inspiron 5000 series, which is designed to play multiple roles in a college students’ life - be it for college assignments, skill and knowledge development, or for connecting with people and entertainment. An added bonus is these laptops is that they are also available in 4 colours, that allow for added personalization and individuality.
The TVC addresses the meaning of the word ‘sharing’ among today’s social media savvy generation. In an environment where people are thirsting for captivating and inspirational content, the objective is to highlight the shift towards how youngsters are following their dreams and are producing innovative and thought provoking ideas and content, even as they inspire their others by sharing their journey. The TVC conveys that by creating something new, one can have a meaningful impact and inspire many others to create something of their own.
A runner from a small town, inspires an entire community to run through his blog, a group of food loving friends start a night time food truck and find their customers using technology to map customer locations, a designer uses technology software to create a block print design that she uses to give her T-shirts an ethnic and unique twist, a young filmmaker explores the dualities in nature in a montage of moving images – each evocative and intriguing, by playing around with optical illusions, each of these stories run with the theme of how they are using technology to follow their passions and connect with others.
Ram Jayaraman, Executive Creative Director, GREY group India, Bangalore, said, "The previous Inspiron Notebook TVC we created for Dell was about all about passionate inward pursuit – following your dreams till they become achievements. This one is more outward. It is about touching others with the force of your conviction. It is about passion snowballing into inspiration. Because when passionate youngsters learn and share ideas and beliefs, they make things happen."