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BW Businessworld

Deepali Naair: Constant Evolution

“Sales and marketing chose me. It was feedback during my MBA that nudged me towards it, and once I began working, every job chose me as well”

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Deepali Naair is among the few leaders who opted to take the digital route at a time when most others were focusing on more traditional ways of growth. Needless to say, this has held her in good stead but she gives the maximum credit for her success to her family, who were “equally committed” towards her growth. Being in the marketing and sales sector for nearly three decades, she calls herself an “edge-walker”, people who build the bridge between two worlds, which in her case is about connecting and technology.

She believes that to grow women into senior leadership roles, industry leaders and board members need to be seen actively sponsoring female candidates for key positions. “They need to believe and then perpetuate the belief that gender diversity at the top level delivers better results. Male allyship and sponsorship are critical to improving the percentage of women CEOs in the country.”

Her journey was never easy. She had to take two sabbaticals, which was a challenge but she came out stronger and in the last three years also established herself as a successful podcaster. Calling this a field of passion, she makes time for it only during the weekends but it is only more case in point to indicate that Naair strives to do things differently from her peers.

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international women's day 2023