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Datsun Go Priced At Rs 4 lakh

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Carlos Ghosn, the cost cutter, has done it again. He has offered the Indian public the Datsun Go that is completely localised and priced at an ex showroom price that is less than Rs 4 lakh, making it the cheapest in the B segment. 
 
"It is durable, attractive, trustworthy," said Ghosn unveiling Datsun's Go in New Delhi on Monday (15 July). Ghosn said that the brand once sold in 190 countries and offered great styling at a low cost then, it maintains the same trend now. The car will come out of Chennai in 2014. From there on, it will go to Indonesia, Russia and South Africa. 
 
"Significant changes are happening in the automobile world," Ghosn, chairman and CEO of the Renault-Nissan alliance, added. Now the growth has shifted from developed countries to emerging markets or high growth markets, he added.
 
Datsun will launch a total of three cars by 2016. Nissan's new Power 88 plan will implement the role out of the Datsun and increase Nissan's market share in India to 10 per cent from 1.2 per cent. The car offers a modern take on core values where there is hassle free car ownership. "Datsun is for the middle class on the move," Ghosn announced during the event.
 
Nissan has retained the original concept of Datsun which is for those who can choose the lowest cost at every segment. Ghosn has practically pulled frugal engineering from the Nano and applied it in the B segment. "Localisation is the key for cost efficiency. The new car will be completely built out of India," Ghosn informed.
 
The all new Datsun Go has contemporary look and styling. This concept takes its cue from the old Dat Go. Large wheel base car offers roominess with a powerful 1.2 litre petrol engine. It offers a mobile docking station, below Rs 4 lakh rupees. Sales will begin early next year.
 
 
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