The technological revolution which has taken place in the second half of the 20th century directs to new opportunities for stakeholders with new risk. This different world accelerating globalization growing multilateralism and more stable rule of business creates enormous value for business model globally. The place where data plays a significant role in the digitally connected global consumers. The CEO of agrisolutions for farmers quotes in an interview" Data which became a local exhaust is now a global fuel".
The dry and interesting stories of companies and industries who deal with business across the geographical boundaries have better personalization and customization. For example, Natura a Brazilian cosmetic giant performed top of market cap from 2004-2019 leaving behind Loreal. Their performance has a different way of integrating total societal impact into core operation with ultimate recognition of socially responsible firm which became carbon neutral company. The firm is recognized for its immense contribution to the environment which the CEO of Roberto Markques quotes "If the planet is no more, we don't have a business" and this is what tagged as beyond great
So, the author in book Beyond Great signifies the nine strategies that illustrate the remarkable digital presence of Netflix as a market leader in shipping industries streaming solutions and services fastest going value pool companies have to customers and value proposition drives physical integration. The author Arindam Bhattacharya, which has 3 strategies for the digitally connected global consumer Trends i.e CLIMATE, SOCIAL TENSION AND GROWING TRIBALISM. This book describes thriving an era of social tension, economic nationalism and technological evolution. The book BEYOND GREAT targets Greatness In deliverance and Going beyond Deliverance.
We need societal license to be able to do our operating model. When the author quotes Mark in his book "We live in torn times and local-global firms face volatile world tough strategic questions such as where to locate our firms whether to shift across continents or succumbing around border taxes whether abundant global strategies CEO of the firm that is global world presents greater opportunities for companies those excel understanding digitally connected global consumer trends. The book represents GROWING BEYOND which is a global business model that deals with business leaders and socially fragmented world.