DELL Partners With HCL Infosystems

Dell India has entered into a strategic partnership with Digilife Distribution and Marketing Services (DDMS) — the distribution arm of HCL Infosystems — for the distribution of Dell's enterprise class products to partners in emerging markets.

DDMS will deal in a wide array of Dell’s Enterprise product categories including servers, storage and networking products in India. The partnership with DDMS will enhance Dell’s Enterprise solutions reach beyond tier-1 cities and propel its focus to target mid-market customers with open, easy to deploy and affordable solutions.

Sanjay David, CEO of DDMS, a 100 per cent subsidiary of HCL Infosystems said, “We are confident that this collaboration will gain robust traction with our channel and also achieve market leadership in this space. We believe this partnership will add a new dimension to our current offerings. With Dell’s wide product and service portfolio and DDMS’s extensive distribution network across the country, the engagement provides us an opportunity to address the needs of enterprises in diverse locations through our distributors in this segment.”

The partnership is geared to promote and extend businesses for both DELL and HCL Infosystems; under this deal DDMS and Dell will collaborate on marketing, sales and technical areas and overall go-to market activities. DDMS will take care of the marketing related activities for Dell Enterprise products and services, and further help promote, participate and extend the sale of the Dell products through activities such as market research, advertising, trade shows, internet marketing etc.

Dell’s Global Commercial Channel (GCC) division retains around 19,000 commercial partners in the Asia Pacific region.  The division takes care of programs and policies relevant to channels, which cover all types of business entities such as public companies and large/medium-sized companies. In India, Dell currently engages with 1700 commercial channel partners, and this agreement will further strengthen the reach of its enterprise solutions to key markets.

Sameer Garde, president & managing director, Dell India, said “India is the first market for Dell, to define and categorise the new market opportunity as the mid-market segment. DDMS’s strong distribution network in mid-markets, coupled with our broadened product & solutions portfolio will surely help us strengthen our presence across these growth markets, moving beyond the top eight cities in India”.