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Crompton Launches Anti-Dust Ceiling Fans

It addresses two common issues associated with ceiling fans such as inconvenience and discomfort in keeping it clean, says the company

Photo Credit : Subhabrata Das

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Crompton Greaves Consumer Electricals, the newly demerged consumer electricals arm of Crompton Greaves Gruop, on Monday (24 October) launched its new anti-dust ceiling fans in the domestic market.

Crompton’s latest offering, as part of its customer-centric approach to introduce innovative products in the existing portfolios, claims that it attracts 50 per cent less dust compared to any regular fan. It includes the use of a nanotechnology based paint which has hydrophobic and oleophobic properties that reduces the incidence of dust and grime on the fan.

"It addresses two common issues associated with ceiling fans such as inconvenience and discomfort in keeping it clean and constant fear of corrosion, wear and tear, bending and breakage of fan’s blades resulting from frequent cleaning," claimed the company.

"We laid down 5 key strategic choices for the company a year back at the time of foundation which are centered around Brand building, Innovation, Go-to-Market reach, Operational Excellence and Building organizational capabilities. On Innovation, consumer insights have been the core of our innovation engine. Moving on this we identified that, hassle of cleaning a ceiling fan has been a concern for the consumers and our new product launched today addresses this need," said Managing Director Shantanu Khosla.

Compton Greaves Consumer Electricals, which makes consumer products, ranging from fans, lamps and luminaires to pumps and household appliances such as water heaters, Kitchen appliances etc, is currently India’s market leader in fans with a share of at least 20 per cent in the Rs 6,000 crore market.


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crompton greaves Electrical goods