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Croma Launches Dussehra DVC Under Festival Of Dreams Campaign,

Croma, Tata Group’s Electronic retailer, releases its Dussehra DVC (Digital Video Commercial). Conceptualised and executed by SoCheers, independently-led creative digital agency, the video is a part of the brand's Festival of Dreams campaign.

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Croma, Tata Group’s Electronic retailer, releases its Dussehra DVC (Digital Video Commercial). Conceptualised and executed by SoCheers, independently-led creative digital agency, the video is a part of the brand's Festival of Dreams campaign.

The one-minute commercial has a focus on the southern market therefore, the ad essentially aired in south India and has been further adapted from Telugu to Tamil, Malayalam and Kannada for regional audiences. Released last week, the video went live across digital & social media platforms like Facebook, Instagram and YouTube.

The core theme of the video, as per the firm, is the importance and overwhelming feeling of togetherness in a family at festivals. The video opens with an elderly man reminiscing about the past Dussehra celebrations and longing to have that perfect family picture with each and every one present, the man wishes to have one this year. Seeing the entire family, finally together, the protagonist eagerly waits to capture it for life. The advertisement also integrates Croma’s products. 

Commenting on the campaign, Shibashish Roy, Chief Business Officer E-commerce and Marketing, Croma said, "With the Festival of Dreams, our intention is to fulfil gadget dreams of our consumers and we have curated great products and exciting offers for them. In India, our festivals hold a special place in our hearts. Therefore, this Dussehra we wanted to create a relatable film which celebrates creating memories with our loved ones."

Jitendra Hirawat, Director, SoCheers Films said, “The festive season is all about relatability and celebrating it all together with your loved ones. And, that is exactly what we have touched upon in our new commercial. With this campaign, we have been able to bring up the right tone of all kinds of sentiments that engages the audience and conveys the message beautifully.”

As per the digital mandate acquired by SoCheers for Croma, the agency will be offering an end-to-end digital media service including social media management, web films and creative services. Apart from this, the agency also conceptualised and executed a topical campaign to announce the pre-sale of the Apple iPhone 14.


Tags assigned to this article:
croma croma stores SoCheers Festival Of Dreams Campaign