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Cricket: India's Home Season Creates History

As India gears up for the upcoming ICC Champions Trophy this June, the defending champions can pat themselves for the tremendous season they have had this year

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As India gears up for the upcoming ICC Champions Trophy this June, the defending champions can pat themselves for the tremendous season they have had this year.

We are well aware of how popular the sport is in this part of the world, and the back to back series against England and Australia at home raked up record viewership in cricketing history.

The India-England One-Day International series was the highest-rated bilateral series in the last 5 years, while the recently-concluded Test series against Australia became the highest-rated bilateral series in BARC history.

India’s home season of cricket recorded 3.1 billion gross impressions across 13 Tests. Viewership peaked as the season drew to a close, with more than 174 million viewers tuned in to the Star Sports network for the India-Australia series.

As India consolidated its position as the numero uno Test team, Star Sports continued to deliver record viewership numbers throughout the home season. The #TestofTheBest campaign for the India-Australia Test series was a huge hit. The 4-match series delivered a total of 1.1 billion gross impressions, with the third Test match alone recording 383 million hits. Notably, the viewership increased on a series-to-series basis as India continued its dominance in Test cricket, recording 10 wins in 13 Tests.

In the shorter formats (ODI and T20), Star Sports communicated the proposition of exciting and unmissable action.

The year 2017 started with a bang on Star Sports as the India-England ODI series became the highest-rated bilateral ODI series in the last 5 years. Furthermore, the viewership for both the ODI as well as the T20 format continued to grow at a per match level.

“The Indian cricket team continued their high levels of performance as they reclaimed the No. 1 Test team title, beating opponents like New Zealand, England, Bangladesh and Australia. With success across all formats, fans were delighted to witness such an action-packed home season. For the advertisers, it reinforces the belief that nothing cuts across like cricket in India,” said an official Star India spokesperson.

As fans eagerly await this year’s biggest cricketing event, the ICC Champions Trophy, or as the trends call it - #ChampionsKaWorldCup, defending champions India begin their campaign against arch-rivals Pakistan on the 4 June.

Also, this will be Virat Kohli’s first major ICC tournament as Indian captain.