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Creating Intelligent Conversation

Sowmya Iyer reflects on opportunities where brands can begin creating content in 3D, become voice-enabled and engage in newer forms of conversation via bots & recommendations

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DViO Digital works in three core areas that include creative and content, new technologies such as artificial intelligence (AI), machine learning (ML), metaverse and performance marketing through ecommerce and organic traffic building. “We started the business at the intersection of digital-first creative and technology,” says Sowmya Iyer, Founder & CEO, DViO Digital. 

Immersive Experiences

Iyer represents the school of thought where digital marketing companies have a significant role to play. The leap that digital marketing companies should be looking at right now is to put tech at the heart of everything. Speaking on the metaverse opportunity, she explains, “The metaverse is nothing but experiencing the internet in an immersive way. It needs a certain ecosystem and infrastructure. But there is no doubt that it is going to be the future. Several large companies such as Microsoft, Google and Apple have heavily invested in it already.”

Iyer points out that there are many new opportunities for brands today. They can begin creating content in 3D. They can make themselves voice-enabled by optimising products for voice searches. They can also use intelligent conversation through chatbots, recommendations, and WhatsApp bots using voice as a platform to engage with the customer. “Technology can be used to create a personalized experience for customers,” Iyer adds.

A Growth Story

For her firm, Iyer believes the road ahead will see expansion. The company right now is present in six markets and looks to grow to 10. “We are hoping to grow the business across Rs 500 crore topline business across all the markets in the next three years. We also have acquisitions on our radar,” she says. 

The important factor for the company is to continue being digital-first creative and use technology as an enabler for consumer experiences, improving marketing as a field. Iyer’s ambition is to grow DViO into an enterprise that can help change or re-imagine how organisations can be run or built. 

She also says that an organisation can be built through a happy and free culture that can enable exploration to the fullest potential of the people. “I am a strong believer in moving away from the traditional corporate environment to a borderless way of working,” she sums up.

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40 UNDER 40 brand mavericks magazine 3 December 2022