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BW Businessworld

Creating Image Supremacy Of Name Identity

Very bad obvious names kill very good ideas quickly while borderline poor names with hidden weaknesses strangle great ideas in a slow death

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1465645369_vwmvHT_identity.jpg

A worldwide business name-identity crisis is creeping up. In today's 'age of abundance' where for every great idea there are thousand better ones…irrespective of national or global reach name identity remains the single most critical magical key today to connect with customers and create mindshare. If million new businesses start every day a similar number also folds every day…often the main reasons; disconnected image positioning under poorly crafted dumb and dumber names, directly impacting sales revenue pushing away customers and keeping brilliant ideas in the thick fog. Fact: Very bad obvious names kill very good ideas quickly while borderline poor names with hidden weaknesses strangle great ideas in a slow death. As a proof open any old magazine and it will unfold as a cemetery of dead dreams.

Today, in this global age, every business name from smallest to biggest is currently skating freely on the same Internet and global ecommerce platforms. This is making the business communication and spot-lighting of name identities for any serious attention hungry organization a gasping process; drowning in massive duplication, without unique positioning, name identity power and visibility is becoming an inter-global crisis.

To appreciate the complexity, open a serious founder and ownership driven discussion today, bring in professional evaluations and also look at world-class solutions to this dilemma. If you already own the business and all the other related assets so why wouldn't you also own an absolute 100% ownership of your brand name identity?

This question begs an answer and here are top ten critical questions:

1. What are the immediate naming challenges to your local, national or global name brands?

2. When your name identity was professionally evaluated to determine its power or limitations?

3. How skillful is your management in understanding advance level naming issues like gTLDs?

4. How can you evaluate the hidden powers behind 1000 plus gTLDs roots is use today?

5. Which of the new gTLDs provide new opportunities and which will choke your cyber traffic?

6. How will you balance your name with 'professional honesty' amidst 'global naming complexities'?

7. How can you isolate specialized name-identity-issues from graphic-logo-slogan-branding?

8. What nomenclature methodology be deployed if your name identity was deemed a disaster?

9. What new options have you identified to turn all this into a mega opportunity with new dot names?

10. When will your organization have internal naming tsar to manage your own naming complexities?

For a black and white proof take the Five Star test: http://www.fivestarstandard.com/

Educate and re-educate. Evaluate every single name in use in your business empire and acquire deeper understanding of all the surrounding issues of global age name identity exposure and marketing, expansive and wasted advertising and constant need of re-branding under same old poor name. Conduct a line by line audit and recover the largest waste of budgets and reinvest into new global age naming strategies.

Upon discovery of a name identity disaster be prepared to face harsh reality. Introduce new thinking and re-train your teams. Become an expert on 'name usability' to help your team drive the agendas. Study hard and research well on global naming complexities to make sure you can save wasted corporate budgets on bad names and seek out adjustments for right name identities.

Today, emerging countries with massive number of high potential entrepreneurial dreams creating new ventures in FinTech, Block Chain, Mobile Apps, Bio Medical Devices, Genetic Mapping or global online gaming platform to new cars and transportation models all must embrace the new global demands for proven globally workable name identity superiority. Otherwise such dreams may become terribly risky?

Summary:

Educate and re-educate. Evaluate every single name in use and acquire deeper understanding of all the surrounding issues of marketing, advertising and branding. Conduct a line by line audit and recover the largest waste of budgets and reinvest into new age internet under long term naming strategies. Upon discovery of a name identity limitation be prepared to face harsh reality. Introduce new thinking and re-train your teams. Become an expert on 'name usability' to help your team drive the agendas. Study hard and research well on global naming complexities to make sure you can save wasted corporate budgets on bad names and seek out adjustments for right name identities.

Disclaimer: The views expressed in the article above are those of the authors' and do not necessarily represent or reflect the views of this publishing house. Unless otherwise noted, the author is writing in his/her personal capacity. They are not intended and should not be thought to represent official ideas, attitudes, or policies of any agency or institution.


Tags assigned to this article:
brand identity leadership management entrepreneurship

Naseem Javed

Naseem Javed, a corporate philosopher and founder of the Image Supremacy Movement is a world recognized authority on global digital trends, image complexities how they impact business performances and create global age skill shifts. Mentorian Worldwide www.mentorian.com his new project on entrepreneurial leadership development is getting global attention.

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