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Creating Holistic Brand Trends & Customer Experience

We speak to Ms. Pushpa Bector, Executive Director DLF Retail and Tarun Sharma, Co-Founder and CEO, mCaffeine

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In conversation with Marksmen Daily

In your opinion, what are the key industry trends to keep an eye out for over the next few years? 

Ethical and Values-Based Brands on the Rise

Values, transparency and ethics have never been more vital to customers - and that implies that brands need to undertake this as soon as now! For brands, this shift to values-based shoppers implies that brands who are generally less forthcoming can never again pull off getting away from any sketchy business practices.

●      A healthy mix of online and offline

Numerous digitally native, direct-to-consumer brands began online, however have since started extending their offline presence throughout the course of recent years. While the discovery happens online, fulfillment takes place offline 

Customised customer experiences

As Covid-19 has restricted face to face encounters, retailers have drastically reduced face-to-face customer support and inclined towards more innovative trends in retail. To meet clients where they are, DLF Malls have embraced customisable experiences for every customer to meet them wherever they are. 

A New Approach to Influencer Marketing

Influencer marketing was all about selfies, heavily edited photos, well thought- out captions etc. But, in the last few years, this content has slowly transitioned into a real and raw aesthetic. Content has been consumed in a never seen pattern before and authentic content is what consumers are looking for. 

Inputs by Tarun Sharma, Co-Founder and CEO, mCaffeine

Question : What are the key elements that set the brand apart from its peers?

As a new age brand, it is a must to ensure that you stand out in the market and for us at mCaffeine, it's nothing but just the 4 key pillars that we swear by since the inception - Efficacy, Ethos, Experience and Emotion. 

A) The product that produces an insatiable desire and effect, hence the great Efficacy

B) The product and its making stands true to their Ethos and their beliefs, as a customer-centric brand, what our customer believes in and what we promise and offer them is the most significant anthem that is crooned as we craft and launch any product - 100 % Natural, Vegan and Cruelty-Free with a Zero Plastic Footprint

C) From making a purchase and relishing that divine smell of caffeine to personally witnessing the innovative packaging as you open the product, mCaffeine aims to make this Experience unique, memorable and seamless for our customers, and for any final product, we launch at least 50+ iterations of the product to make sure that the product meets our standards of efficacy and experience for our customers. 

D) The experience that we offer as we follow the above 3 steps boils down to our sole objective of mCaffeine not just being remembered as a personal care brand but a personal care companion to one’s day-to-day life. It is this Emotion that we consistently are working upon to build. 

These 4 steps that, if inbuilt, can help any brand to thrive and be remarkable not just in the industry but to the most important jury - The Customers. Adding on to these endeavors, another important factor to stand apart is to work on how farther you can spread your net to drive the 4 Key Pillars, mCaffeine as a brand with its 4 major categories - Face Care, Hair Care, Body Care, and Lip Care is available on all major shopping portals namely – Amazon, Nykaa, Flipkart along with selling at its own e-commerce portal Besides, its 55 caffeine infused products are also available through 5000 offline stores across India and in 3 international countries too. Accessibility is essential as in the end if your customers don't get to live the brand philosophy, it will be difficult for you to stand apart and hold a unique identity in the market. 

This initiative was brought to you by Team Marksmen, which unravels the unique challenges faced by modern-day businesses by offering solution-oriented knowledge platforms that serve a multitude of industries. These platforms, such as Most Trusted Brands of India and Business Icons of India, provide your personal or professional brand a chance to be front and centre to an apt audience. Additionally, the team delivers thought-provoking content via Marksmen Daily, which offers highly specialised branded content, and actionable insights from across industries 

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