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Content Marketing Projected To Be Valued At $417 Bn By 2026 : Inkxpert Review

While finding the greatest team of technical writers that understand the nitty-gritty of your software business is never simple, Inkxpert may be the answer

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Inkxpert, which has been backed by a number of Silicon Valley startup capital firms such as Hudson Investments and KSA Partners, experienced a dramatic surge in the continuing epidemic as software businesses migrated to remote working. The startup received USD $4.2 million in initial money in the Series A round. While finding the greatest team of technical writers that understand the nitty-gritty of your software business is never simple, Inkxpert may be the answer.

Inkxpert offers a specialized technical research and writing staff for your day-to-day marketing collaterals, website content, Google SEO, social media management, case studies, and whitepapers in the rising demands and standards of the economy of Industry 4.0, where every firm wants to cut marketing expenses and boost income. Content marketing spends are estimated to be $320 Billion as per Inkxpert Review of the market study across Europe, USA and Asia-Pacific in FY 22-23. The company's major credo is to act as a collaborative partner who knows your product and creates material that effectively portrays your thought leadership. 

Inkxpert sees it as a continual learning process for all of its technical writers; each of them is assigned to a certain client and is exposed to the company's products while cooperating with its operations and marketing teams to create the finest material. They also make certain to assign a writer with an appropriate technical background in the client's business, which facilitates communication. 

In the present writing industry, the most common and prominent business model had been the one that works on a per-word basis, Inkxpert creators have transformed it into a Netflix-style subscription model in order to provide a 360-degree content marketing service throughout the month to their clients. In this business model, Inkxpert clients have all the liberty and freedom to simply start or stop the service at any point during the month, which helps then in reducing the yearly expenditures of managing a full-time staff. Services of Inkxpert review by clients suggest an exceptional turnaround time with superb quality of content, easily tracked by clients. Inkxpert investors and founders are experimenting with extending to additional job types where freelancing is possible. 

According to a source in the business, Inkxpert is presently valued at around USD $7 million, with an annual growth rate of 71.3% expected in FY 22-23. It has offices in New York, Berlin, London, and India, as well as a global workforce of 400+ technical writers and marketing professionals working to make a difference in Industry 4.0 through its content marketplace. 

IT, Software Development, BFSI, EdTech, and Fashion & Lifestyle are among the core domains they provide their content services in. Many IT and BFSI companies are realizing the importance of content marketing because it directly affects their search ranking, builds trust with prospective clients, serves as a platform for in-house thought leadership, and persuasively portrays the company's product and work profile through brochures and case studies.  

While there are many rivals in the content marketing field, Inkxpert’s Netflix-style subscription model has clearly created a position in the technical writing space. Inkxpert reviews the SEO performance of its content through Adobe and Salesforce marketing tools to ascertain top-notch ranking of its client websites. And with that, they are standing strong against their competitors to serve their clients with the best quality refined content that they are delivering and will keep doing that.


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