• News
  • Columns
  • Interviews
  • BW Communities
  • BW TV
  • Subscribe to Print
BW Businessworld

Communicate, Collaborate With Commitment To Make Digital Work

There has to be a larger agenda for digitisation and there should be a collaborative mechanism aligned with that agenda

Photo Credit : Subhabrata Das


The first Panel Discussion at the CIO Imperatives – The next 12 months organised by BW CIO World was on ‘Is your Digital plan working.’

“Unless digital initiatives become an integral part of the organisation, it will not help much,” opined Deepak M Sharma, Chief Digital Officer, Kotak Mahindra Bank.

“What is the proportion of customers and the proportion of revenue is very important in digitisation in BFSI segment,” said Abhay Johorey, Head Digital, Consumer Bank – IDFC.

According to N Jayantha Prabhu, CIO, Essar Group, for manufacturing segment, adoption of digitisation is a challenge and unless they change the mind-set, it will be difficult for the sector to progress.

Adding to Prabhu’s opinion, Rajnish Khare, Head Digital Transformation, Social Business and New Media and Mobility Banking – HDFC Bank said, Digital will be the key driver to keep you relevant in today’s world.

“How to make the work force more efficient is something happening now-a-days,” observed Neetika Chhabra, CIO, Gaia Smart Cities Solutions Pvt. Ltd. “Earlier organisations used to look outside for digitisation and now they look with in,” she added.

“It is important that we do a lot of innovations and adopt transformation in today’s world,” said Uma Talreja, Chief Digital Officer, Raymond India.

Taking off from where Talreja left, Sharma underlined the importance of transforming the entire organisation in line with digitisation. “Otherwise, it will be difficult to make digitisation work,” he added.

In business, if there is no challenge, there is no progress. What we need today is a set of people who can do things differently. “In digital world, what goes to the customer should be very simple, very secure and very safe,” emphasised Khare.

Plan do and check while adopting digital in any organisation advised Johorey as the ideal process to follow. Prabhu underlined the importance of having process owners and business heads to achieve digitisation successfully while Khare said, “Measure it, scale it and do it,” and added the importance of communication, collaboration and commitment to have digitisation work effectively.

Chhabra felt looking at what is going to be the outcome, how much finance is going to be involved, how the organisation is going to benefit as the branding part is concerned and the technological initiatives involved in the project are the factors to be considered while going for digitisation.

The panellists moderated by Talreja felt that there has to be a larger agenda for digitisation and there should be a collaborative mechanism aligned with that agenda.