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Coca-Cola Partners With Adani Group To Optimise Its Reach

The collaboration is done to optimise the reach of products using consumer-centric platform

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Coca-Cola India has partnered with the subsidiary of Adani group, Adani Digital Labs in order to optimise its reach. 

As part of this endeavour, Coca-Cola India is collaborating to use the consumer-centric platform for product sampling as well as to create a direct contact with consumers and gain deep consumer insights.

Coca-Cola is one of the first companies to provide their goods on this cutting-edge platform.

A few new products from Coca-Cola India's portfolio, includes "Fanta Apple Delite" and "Charged by Thums Up," will be made available for sample at several of India's top airports as part of the agreement. 

Adani Digital Labs is renowned for delivering smooth user journeys and experiences to interact with the sizable customer base of the group. Adani sampling is a digital platform that enables businesses to engage with lots of tourists and find clients with big wallets.

Greishma Singh, Vice-President, Customer and Commercial Leadership, India and Southwest Asia Operating Unit, The Coca-Cola Company, said, “Digital and product innovation are both key growth levers for us at Coca-Cola India. We are always on the lookout for exciting new ways for consumers to try our new products and this partnership with Adani Digital Labs Private Limited provides a SaaS based sampling ecosystem. We see this as part of a long-term partnership with Adani, and look forward to collaborating with them on more such unique initiatives in the coming months.”

Seven airports, including those in Mumbai, Ahmedabad, Jaipur, Lucknow, Guwahati, Mangalore, and Thiruvananthapuram, are presently using the platform, which fosters strong consumer-brand connection. Adani CNG Stations will also soon be able to use the platform.

Nitin Sethi, Sr Vice-President and Chief Digital Officer-Consumer Business, Adani Group, said, “We are thrilled to associate with Coca-Cola. With the help of our digital ecosystem, we want to add value to the brand by helping them form an irrevocable connection with their consumers. Through our services we want to continuously simplify the consumer experience of the brand.”  

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coca-cola india adani group collaboration