• News
  • Columns
  • Interviews
  • BW Communities
  • Events
  • BW TV
  • Subscribe to Print
BW Businessworld

Cipla, Ranbaxy & Biocon Adopt Platform On Microsoft Azure

Photo Credit :

Cirrius PharmaCRM Digital Platform on Microsoft Azure has been adopted by leading pharmaceutical companies such as Cipla, Ranbaxy and Biocon for enabling multi-channel digitization of medical engagements. The platform rides on three components, the base CRM platform, Closed Loop Marketing and the Phyzii engagement platform that fuels effective interactions between pharmaceutical companies and their network of medical reps, physicians, patients and the supply chain.
The Cirrius PharmaCRM that digitally enables the pharma and life sciences companies, runs on Azure in the Microsoft cloud and is available on Windows, iOS and Android mobile platforms. More than 50 per cent of the large pharma and life sciences enterprises have created their digital lounges to engage, transact and service over 1,00,000 users consisting of medical reps, physicians and other elements of their ecosystem on the Cirrius Platform across 20 countries. Cirrius now features in the Gartner 2015 CRM Vendor List.
“At Cirrius we are digital transformation enablers to pharma companies top help them improve their engagements with their reps, physicians and patients by using our PharmaCRM platform and creative digital content creation. The platform agnostic and open capabilities of Azure allow us to focus on strengthening the content and quality of stakeholder engagement while rendering across devices and platforms is facilitated by Azure. The analytics capabilities in Azure further help us derive meaningful insights”, said Kapil Kuwelker, Founder & CEO, Cirrius Technologies.

Snapdeal Initiates A Dialogue With Sellers
Snapdeal, India’s largest online marketplace today announced the launch of its seller campaign following the success of the first phase of the ‘Dil Ki Deal’ brand campaign focused on consumers. This is the brand’s first campaign targeted towards businesses and is an extension of Snapdeal’s philosophy of creating life changing experiences for its buyers and sellers by helping them reach their aspirations and fulfilling their dreams.

Speaking about the new campaign Sandeep Komaravelly, SVP, Marketing, Snapdeal said, “This campaign is an extension of our overall brand goal of driving life changing experiences for lakhs of small and medium business owners across the country. We have tried to capture the success stories of some of the sellers who are already selling on Snapdeal and growing their business exponentially. Our effort through this campaign is to reach out to millions of entrepreneurs, small and medium businesses across the country to sell their products online on our platform”.

Nikon Brings In COOLPIX Spring Series 2015
Nikon India, a 100 per cent subsidiary of Nikon Corporation, leaders in imaging technology, today announced the COOLPIX Spring Series 2015. The new additions to Nikon’s comprehensive line-up of compact cameras offers pure photography pleasure and are designed to impress and inspire. 

On the announcement, Hiroshi Takashina, Managing Director, Nikon India states, “We are highly elevated with our new COOLPIX Spring Series 2015. The latest models have competences to make your photos truly unique, and are ideal for every occasion. A photographer can reach the ultimate heights with zoom capabilities up-to 83x with COOLPIX P900. It offers limitless possibilities for what users can capture and instantly share, it can literally take you to the moon and back.  The new range is always ready and stretches the limits of portability and simplicity so you never miss a shot”.

Truecaller Launches Redesigned App For Windows Phone 8
Truecaller today announces its completely redesigned app for Windows Phone 8, which supports the company’s global mission to transform the phonebook with a new set of useful features to improve the communications experience. Available to download for free starting today in the Windows Phone Store, this is by far the company’s biggest advancement on Windows Phone to date.

“We want to reinvent the communications experience for billions of consumers and solve a huge pain point for those who’ve suffered for far too long with annoying calls to their mobile phone,” said Nami Zarringhalam, co-founder and chief strategy officer of Truecaller. “Thanks to a close partnership with Microsoft we have been able to make some groundbreaking features and greatly improve the Truecaller user experience. Our latest Windows Phone 8 update is the next step in a series of innovations we’re working on to bring more intelligent features to the global Windows Phone community.”

Tags assigned to this article:
retail news 9 pharma android microsoft ecommerce nikon snapdeal