Cheetah Mobile, an internet mobile company, is all set to enter the Indian market. It has teamed up with Moca Technology, China (Venture Avenues), a mobile advertising company as its exclusive branding inventory partner for the Indian market.
For its known apps like Clean Master, CM Security, Battery Doctor, Duba Anti-virus and Piano Tiles2, The company has an established data base of approx 635 million global mobile monthly active users till Q4 2015.
Cheetah Mobile CMO Xinhua Liu said, "India is one of the most important markets for Cheetah Mobile. We are seeing tremendous growth of our user base in the Indian market in the past year. Along with the penetration of smartphones and 3G and 4G high speed networks, mobile internet business will continue to boom. India is a very young and energetic market. Mobile advertising is changing the way how brands connect and interact with their customers. We see a big opportunity for mobile advertising branding in India and hence we have decided to partner with Ventes Avenues.”
“Together we will make good inroads by offering innovative advertising solutions and services in the mobile branding space in India. We look forward to full support from Indian brands”, Liu added.
The expansion is to take advantage of India's growing Mobile advertising industry. As per The Deloitte India Technology, Media & Entertainment and Telecom ( TMT) Report, mobile advertising in India is the fastest growing among all segments in the digital advertising space, and is gaining momentum through various apps and mobile sites.. Mobile advertising spends are expected to account for 15 to 20 per cent of the overall media expenditure by 2020, fuelled by growth in mobile commerce, according to a study. (Economic Times). Ventes Avenues(Moca) has clearly seen this trend emerging & has worked with over 100 + leading brands in the mobile marketing space in India in the last year.
Niloufer Dundh, Founder and CEO of Ventes Avenues added, "It is an honour to partner Cheetah Mobile in India. Cheetah pioneers the Utility space globally with marquee apps like Clean Master, Battery Doctor and CM Security etc. The Utility space in which Cheetah operates is already large in India with over 85 mil MAU & will continue to grow in the years to come given our uptake towards Android phones. Branding advertising is big in India across all mediums, in mobile we see this as a unique opportunity which is yet unexplored."
