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Celebrity Endorsements: Cashing In On Brands
Turning into a brand ambassador is a standout among the strongest approaches to keep up the celeb's popularity. Let us look at some big Bollywood names and their brand value in the market
Photo Credit : Facebook
Most brands pick different Bollywood big names to endorse their items now and again. It might appear like a costly undertaking for the organization, yet in the event that it works, at that point the value never again matters.
Also, turning into a brand ambassador is a standout among the strongest approaches to keep up the celeb's popularity. Let us look at some big Bollywood names and their brand value in the market:
1. Amitabh Bachchan
Brands endorsed by Bachchan include Dabur, Navaratan Oil, Gujarat Tourism, Dairy Milk, etc. He has a brand endorsements value of Rs 2.5 crore a day.
2. Shah Rukh Khan
Shah Rukh has the most number of brand endorsements and has been named ‘Brand Ambassador of the Year’ at various events. He has a brand endorsements value of Rs 4 crore a day and has endorsed brands like Hyundai, Tag Heuer, Videocon, Pepsodent, Airtel, etc.
3. Aamir Khan
Brands endorsed by Aamir Khan have been stand out products or services. In the past, he has endorsed brands like Snapdeal, Tata Sky, Coca Cola, Titan Watches, etc. He has a brand endorsement value of Rs 5-7 crore a day.
4. Aishwarya Rai Bachchan
Brands endorsed by Aishwarya Rai include L’Oreal, Nakshatra Diamond Jewellery, Kalyan Jewelers, Longines, etc. She has a brand endorsement value of about Rs 5-6 crore a day.
5. Salman Khan
Salman Khan has endorsed brands like Thumbs Up, Revital, Yatra.com, Splash, Relaxo, etc. He has a brand endorsement value of about Rs 4 crore a day.
6. Kareena Kapoor Khan
Brands like Lakme, Sony, Head and Shoulders, Colgate, Vivel Soap, Berger Paints have been endorsed by Kareena Kapoor Khan. She has an endorsement value of about Rs 3-4 crore for every endorsement.
7. Deepika Padukone
Brands like Axis bank, Kellogg’s, Garnier, Tissot, Nescafe, etc. have been endorsed by Deepika Padukone with a brand endorsement value of about Rs 7.5 crore for every endorsement.
8. Alia Bhatt
Brands like MakemyTrip.com, Caprese, and Maybelline have been endorsed by the young celebrity. She has a brand endorsements value of Rs 1 crore for an advertisement.
9. Ranveer Singh
Ranveer Singh has endorsed brands like Ciaz, Vivo, Durex, makemytrip.com, etc and has made quite a mark for himself in commercials. He has a brand endorsements value of about Rs 2.5 crore for an endorsement.
10. Katrina Kaif
Lux, Berger Paints, Veet, Slice, Olay, L’Oreal, Nakshatra Diamond Jewellery, Panasonic, Titan Raga, etc. are just some of the brands that have been associated with Katrina Kaif. She has a brand endorsement value of about Rs 5-6 crore a day.