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BW Businessworld

Calling National Trade Associations & Chambers Of Commerce

Cyclones of artificial intelligence laced digital platforms like LinkedIn and baby-Alibaba models are coming like swarms. All around the world, such platforms will offer dramatically live interactive membership engagements and challenge old traditional association formats

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The world has opened up to some amazing opportunities. Trade associations and Chamber of Commerces of India can play a dramatic role. How Alibaba sold $1 Billion in just 3 minutes and now poised to achieve this in one single minute, proves something. This was not a secret hand shake billion dollar deal of something like a nuke submarine, but all small items, all small amounts all funneled into a billion dollar heap. Well done Alibaba.  This proves how technocalamity dances with global trade on world stage. Now Chambers of Commerce and Trade Associations of all over the world are also being invited to global dance floors of greater prosperity.

Let’s start the music…
Cyclones of artificial intelligence laced digital platforms like LinkedIn and baby-Alibaba models are coming like swarms.  All around the world, such platforms will offer dramatically live interactive membership engagements and challenge old traditional association formats.
National Trade Associations, Chambers of Commerce and economical development agencies all around the world already mandated to foster economical development in their own vertical sectors in their own regions must now demonstrate superior live ‘mobilization’ and ‘deployment’ expertise. After all, trade associations already have all the soft-infrastructure, contacts and data but seriously lacking the fluidity of high quality live interactive space leading to showcasing and creating constant streams of profitable trading for their members.

So how will this work…?  
Understanding Association Management Realties: 

All over the world, members of most national trade associations, no longer wish to pay heavy dues just to wait a year to spend few days in an annual convention, receive quarterly newsletters and some educational webinars. They find all these too slow and very boring.  Although there are some very high-performance associations providing unified voice and lobby and great activities for their members, by and large most are very traditional and trapped in old thinking and very slow speed.  

What modern-day members want is real live action, all the time, live 24x7 and 365 days of the year, with real-time connectivity and interactive bounce from across the world. Today it is all about limitless real-time engagements in pursuit of open global commerce. The social media world was never a few days a year activity. It’s constantly alive and ready to transact all hours. This is where a new generation of trade associations will become globally interactive on live three dimensional offerings to play major national economical development leadership for their members. Welcome to a new 24x7x365 live world of trade engagements.

Understanding National Mobilization of Entrepreneurialism Protocols: 
Today, platforms like LinkedIn or Facebook can suddenly set up a membership-based multi-layered platforms focused on high power vertical sectors with 24x7x365 LIVE programming and engagement options. Such platforms can be offered free or for a fraction of costs and will have no difficulty attracting thousands to millions of members in each trade sector. Today, it will take less than 100 days to have a live 24x7x365 thriving national-global-platform, showcasing a powerful national trade group, in living colours with 1000 or 1,000,000 members. The National Mobilization of Entrepreneurialism Protocols lays out customized blueprints to showcase national trading and manufacturing capabilities.

The above programs are primarily not funding dependent, they demand deployment strategies and global age smartness, as most soft-infrastructure is already in place, but senior level workshops and deeper studies are critically mandatory. With some 100 nations in the race, there are some 100,000 trade associations sprinkled all over the world showcasing their vertical trade sectors. Only a very small percentage, those with strong mandates to lead the prosperity of their members and showcase them to the world on 24x7x365 live engagement models is expected to change. Some ideas on blue prints and Cabinet Level guidance on deployments and ‘national mobilization of entrepreneurialism’ is available on Google.

The Silicone Valley was never forced upon post-industrial thinking of the corporate leadership of the day; it started out very quietly by smart techies toying in their garages creating their own hardware, and software, tumbling into their own new terms and language with a brand new voices and culture of extraordinary speed needed to transform the world economies. It did transform the world, but this one is 1000 times bigger.

What’s stopping it?
 Why wouldn’t any trade association, already with 1000 to 100,000 members in any vertical sector dance on an advance level global access live digital platform so each member would showcase to trade with improved presence and maximum impact in national and global markets? This is not about mostly outdated traditionally flat listings of names, addresses with website links on association websites as membership directories. This is dynamic 24x7x365 social media type live colourful interactive engagements. This is more about new thinking to boost entrepreneurialism with new technologies as transformation into this league demands more global age expertise and not necessarily new funding?

What’s stopping it?
Why can’t trade organizations with already all the research and knowledge about their vertical sector, bring high-value insights and debates under the nation’s umbrella of ‘National Global Age Agenda of Entrepreneurialism & Exportability’ as a live and collaborative approach?  Why can’t they also select, key high profile qualified candidates as spokespersons for local-global live TV debates on the same platforms? Why the already mandated ‘vertical sector’ can’t get the global trade and high-quality exposure as a prime responsibility for greater success. Especially if almost free technologies offer such options and help boost membership’s access and trading.

Five Transformational Benefits:

Unstoppable: Smarter and high-performance trade membership models will start to emerge around the world to claim their superiority of their membership performances and dance on global stage.

Affordable: Technocalamity is where overflow of free technologies surpass old systems; therefore it’s all about new and entrepreneurial mobilizations to serve its members via prosperity

Profitable: The ‘not for profit’ status does not prohibit any trade association to become highly profitable to re-invest in added value and latest features to enhance its own member engagements.  

Mandates: Trade associations will play a powerful role in their regions by being on highly interactive and globally accessible platforms to enhance trading and prosperity options for their members.

Management: Trade association management must come under the entrepreneurial influences and deployments as traditional association administration is being taken over by artificial intelligence.

The time to change has already passed it’s now time to mobilize and revolutionize national entrepreneurialism and hidden talents and quality goods and services. Welcome to a new world of prosperity via collaborative synthesizim, diversity, tolerance and fair trade. Smart ones can aim to ring a billion dollar a minute in sales for their memberships.

It is global age, it is the global stage, it’s almost free, time to know the difference and time to learn some new dance steps.
Shall we…?

Disclaimer: The views expressed in the article above are those of the authors' and do not necessarily represent or reflect the views of this publishing house. Unless otherwise noted, the author is writing in his/her personal capacity. They are not intended and should not be thought to represent official ideas, attitudes, or policies of any agency or institution.

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Chambers of Commerce e-commerce alibaba linkedin opinion

Naseem Javed

Naseem Javed, a corporate philosopher and founder of the Image Supremacy Movement is a world recognized authority on global digital trends, image complexities how they impact business performances and create global age skill shifts. Mentorian Worldwide his new project on entrepreneurial leadership development is getting global attention.

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