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BW Businessworld

Building A Global Fitness App

Bringing innovation to India through online fitness consulting

Photo Credit :

1659520839_iqwAUQ_Jitendra_Chouksey_Fittr.jpg

It all started with Jitendra Chouksey’s personal fitness journey and transformation. Chouksey received a lot of queries around fitness which resulted in getting a lot of coaching requests on his social media page. As his social media presence continued to grow, realising there was a need for a solution or a platform that can bring together coaches and consumers on a unified platform and cater to their fitness and wellness queries. Today, Fittr is a strong and inclusive community and has transformed the lives of over 3,00,000 people with the help of 600+ certified nutrition fitness coaches.


Standing Out

A 100 per cent online fitness company, allowing users to avail services and access the services from anywhere in the world makes Fittr stand out amongst other fitness platforms. With a Series A funding of $11.5 million from September 2021, Fittr has been working to increase its global presence and boost the platform by offering sports nutrition, sports fitness and emotional wellbeing, paving the way for it to become a one-stop fitness platform.


The platform offers coaching plans for every lifestyle and body type using scientific methods that are result driven and sustainable in a community that supports you every step of the way.


Strategy and Impact

The vision of the company is to bring a change in people’s perception about fitness and their own health and wellbeing. The platform does more than advise, it educates its users about nutrition, its benefits along with the exercise regimes. Moreover, the platform works as a gateway to connect consumers with coaches who are qualified and can provide the right guidance to help individual reach their personal goals for getting fit and healthy.


The unique freemium business model that puts people need to get fit first free access to a host of industry-standard diet and training tools, several other cutting-edge features, and a community of fitness experts and enthusiasts. Users can get personalised guidance, customised plans and weekly check-ups through Fittr’s certified coaches by paying a small premium.


Growth Trajectory

Fittr now has a 4.5 million strong community members on its platform where they are working towards getting fit by easily access the right health and fitness information on its platform.


Expansion plans include expanding services and venturing into emotional and mental wellbeing alongside the nutrition and fitness services. “We believe that the fitness tech segment in India will continue to see a rise. As people are becoming more health and fitness conscious, the need to deliver seamless fitness solutions across platforms (be it wearables or mobile applications) will continue to increase” says Chouksey.


Fittr is also has a global presence in the United States of America and Canada and is looking to expand their digital footprint to European and Middle East markets.


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Magazine 13 Aug 2022