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Boundary Alert! Let's Dive Into The Top Digital Marketing Innovations That Made A Lasting Impact During The IPL Season

This collaboration between Airtel and Star Sports offered a remarkable interactive experience, allowing fans from different teams to engage with their cricket heroes

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The IPL season witnessed a remarkable surge in digital marketing, leaving spectators awestruck by the immersive experiences created by brands. Going beyond conventional brand films, influencers, and team collaborations, brands harnessed the power of AI, AR, VR, and other cutting-edge technologies to engage fans like never before. Here are the standout digital innovations in experiential marketing that left an indelible impression:

Jio VIP Box:  Branded as "For true fans only," it offered an unparalleled VIP treatment to passionate cricket enthusiasts. Through the Jio VIP Box, fans were treated to an up-close and personal experience with their favorite teams, leveraging AR technology. They could capture selfies with their beloved players and receive exclusive video messages from IPL teams, personalized through real-time generative AI. With AR-based face paint and helmets, fans could cheer on their preferred teams in a new way. Social media platforms overflowed with selfies alongside cricket legends like Virat Kohli, Hardik Pandya, and Rohit Sharma, while teams dedicated thousands of real-time video messages to their ardent supporters. The anticipation for post-IPL surprises at the Jio VIP Box continues to build. Fans are encouraged to join the fun at!

boAt #WearYourSmart: This collaboration between boAt, the renowned audio and wearable brand, and the IPL team Royal Challengers Bangalore (RCB) brought an immersive experience to life at Chinnaswamy Stadium in Bengaluru. Each seat in the boAt stand held a hidden secret, revealed by scanning the seat's QR code. The boAt x RCB filter enabled fans to capture memorable photos alongside their favorite RCB players and even win exclusive coupon codes. The experience was similar to that of Jio, but it was limited to the fans attending the RCB match.

Jio JioDive: Quite literally revolutionising the viewing experience of IPL, JioDive enabled fans to watch the IPL, in the best seats, with the best view, all from the comfort of their holmes. Equipped with high-quality adjustable lenses and a 90° field of view, the JioDive headset revolutionised the cricketing experience by offering matches in VR and 360-degree formats for the first time in history. The JioImmerse app provided access to a wide array of VR content and exciting games, immersing fans in an unforgettable virtual stadium-like experience. Visit to explore the world of JioDive!

Airtel 5G Plus Ultimate Fan on Star Sports: Leveraging 5G technology, Airtel 5G Plus bought fans face-to-face with their cricket idols in real-time through digital avatars. This collaboration between Airtel and Star Sports offered a remarkable interactive experience, allowing fans from different teams to engage with their cricket heroes. Fans could participate in various activities, including asking questions, playing games, and capturing virtual selfies with their favorite players. The initiative showcased the immense power of 5G and unveiled its potential to revolutionize how fans interact with the sporting world.

These groundbreaking innovations elevated the fan experience and reshaped how brands engage with their audience.  

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