Advertisement

  • News
  • Columns
  • Interviews
  • BW Communities
  • Events
  • BW TV
  • Subscribe to Print
  • Editorial Calendar 19-20
BW Businessworld

Book Review: Rules For Success

In this book too, Lee has summarised each chapter in easy-to follow points, which can be used as a crash course for “networking, effective communication and positive self-projection” as the foreword aptly describes Lees’ work

Photo Credit :

1480501492_eBDxWP_The-Success-code.jpg

Albert Einstein, Bill Gates Steven Spielberg, SIR ISSAC Newton, Mark Zuckerberg, Barack Obama, our own Mahatma Gandhi and Amitabh Bachchan... a few world famous personalities and epitomes of success in their respective fields of work. All these names have one thing in common — a common characteristic trait that might surprise many. All of these were introverts. Each of them supposedly very shy to talk, leave alone feel comfortable talking about themselves or their achievements. So, how did they attain success without loud “self-promotion” (maybe self-projection was there but in subtle but effective way)? What was their secret?

In this book, The Success Code: How to Stand Out and Get Noticed, John Lees, a top career strategist and bestselling author, is trying to drive the point that any person can be successful by following a few straightforward steps towards building the confidence to start networking authentically and towards forming strategies to start meaningful and productive business conversations naturally. Lees has earlier written How To Get a Job You Love, one of the top books on career management.

His profile says that he specialises in helping people make difficult career decisions. Through his books and his simple and fluid writing style, Lee strives to get to the reader and the executives a few steps that are easy to follow. As most of his followers claim, these steps, if practiced every day, will help people get noticed, thereby helping them building their own network, which is a stepping-stone to success.

In this book too, Lee has summarised each chapter in easy-to follow points, which can be used as a crash course for “networking, effective communication and positive self-projection” as the foreword aptly describes Lees’ work.

Communication is generally considered essential to success by most senior professionals, in addition to, of course, ability and hard work. However, in an era of perception management and self-branding, survival becomes a tough task. Competition could be tougher especially if the executive is shy or feels awkward to promote his/her own achievements. This book is particularly aimed at those who require coaxing and who want to win those little confidence boosting battles in their head.

Disclaimer: The views expressed in the article above are those of the authors' and do not necessarily represent or reflect the views of this publishing house. Unless otherwise noted, the author is writing in his/her personal capacity. They are not intended and should not be thought to represent official ideas, attitudes, or policies of any agency or institution.


Aparna Tadimety

The author is a freelance contributor

More From The Author >>