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BW Businessworld

Big Mind Space For Modi

The online survey that addressed seven questions showed nearly half the readers polled agreed that performance of Industry and business in the Modi regime have improved

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Despite all the media skepticism, a Businessworld – MRSS India poll showed the educated news consumer’s faith in Prime Minister Narendra Modi continued to be fairly strong after two years in office. As many as 43 per cent rated his performance as ‘Éxcellent’ or ‘Very Good’ and he got high marks for improving the climate of industry and business and for boosting India’s international profile

The online survey that addressed seven questions showed nearly half the readers polled agreed that performance of Industry and business in the Modi regime have improved.

However, more than half the persons polled or 54 per cent felt that the lot of the Aam Admi had remained the same or had slipped over the last two years.

Similarly, around 56 per cent of the respondents felt that where ‘tolerance’ and protection of minorities was concerned, there had been no change or things had become worse.

Readers polled were evenly divided on whether the Modi regime has helped in tackling major issue like corruption and was successful in implementation of rule of law. In respect of foreign policy though, Modi had the backing of a solid three-fifth of the vote. They supported the view that he had improved India’s international profile and that his foreign trips had helped to raise India’s stature.

His support was more consistent from Delhi, Mumbai and Bengaluru while those from Chennai and Kolkata expressed greater skepticism.

Poll Methodology:
This is the first of a series of Businessworld – MRSS India research capsules designed to capture the educated readers’ perceptions, opinions and views on changing trends, and burning issues of the day. These surveys will appear on a regular basis on our website www.businessworld.in.

The ‘Modi Capsule’ covered 150 business magazine readers in the four metros. The fieldwork was conducted from 2nd to 5th May. The target audience selected are digitally savvy, frequent users of the Internet, and are active on social sites like Facebook. They are also regular readers of business publications. Care has been taken to cover a spectrum of age groups and gender.

About MRSS India:
MRSS India is India’s first and only listed market research company which leverages technology for data acquisition which, in turn, provides reliability, validity and faster turnaround time to its clients. MRSS India is the subsidiary of Majestic Market Research Support Services, among Asia’s largest full service market research firms.