Wipro on Thursday announced that Badri Srinivasan will lead the India and Southeast Asia businesses under the company’s APMEA (Asia Pacific, Middle East, India and Africa) Strategic Market Unit.
Srinivasan will be taking over the leadership of these two regions to drive deeper synergies, facilitate sharing of best practices, deliver consistent and exceptional client experiences across the client journey, and scale Wipro’s ability to capitalise on the emerging growth opportunities.
He joined Wipro in January 2022 as the Managing Director for Southeast Asia, where he led the consolidation of strategic transformational engagements with clients while strengthening Wipro’s talent base and brand presence.
Wipro said that the initiatives under his leadership helped accelerate Wipro’s business growth and revenue expansion across key markets in the region. Srinivasan is a Member of the Board of Wipro’s strategic subsidiaries and acquired entities in Asia (Capco, Rizing and Designit), and a member of Wipro’s Global Leadership Team.
While Wipro has a strong presence in India, the company has also established itself in Southeast Asia over the past two decades, having partnered with leading public and private sector enterprises across multiple industry verticals in their business transformation and digital journeys. Wipro also has a presence in the region through its acquired entities – Capco, Designit, Topcoder and Rizing.
In a statement, Badri Srinivasan, Business Head – India and Southeast Asia, Wipro Limited said, “Enterprises across India and Southeast Asia are looking at pragmatic approaches to strengthen their market leadership and attain the desired goals of business transformation leveraging technology, going beyond cost savings. I look forward to strengthening Wipro’s positioning in these regions as a purpose-driven value orchestrator for clients, partners, and employees.”