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BW Businessworld

BW Mood Of Nation Survey : India Will Ride The Tide

India’s great demographic dividend, the youth of India, do not agree with the rest of the country on all counts. It does vet corporate India’s faith in Narendra Modi as the most crucial political leader of the present day though, and in the belief that India’s progress could only accelerate speed in the coming three decades

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India wears its pride in its demographic dividend on its sleeve. The world says that by 2025, 20 per cent of the world’s working age population will reside in India. Some reports have pegged an average age of 26 years for half the country’s population of 1.2 billion by 2020. But how do the youth see India? Do they see it as a country where hope resides, or will they flee to greener climes just as the youth of the 1970s had done?

A Traverse Strategy Consultants survey for BW Businessworld gauges the mood of the nation among Indians of an average age of 36 years,of whom 64 per cent are men. The survey was conducted both in urban and rural India, but 40 per cent of the respondents were from Tier I cities. The rest of the respondents were evenly distributed across Tier II and Tier III cities and the rural countryside.

As much as 72 per cent of those surveyed, rated India’s journey across the last 70 years as “excellent” and 76 per cent reposed faith in India’s progress increasing exponentially over the coming 30 years. The under 36-year-olds of the day, saw the expanding middle class and the reduction of the “below the poverty line” (BPL) category of Indians as the most major economic change in the country. They saw “public participation” as the single biggest achievement in social change and a “more accountable government” as the most major political change.

Unlike corporate India, which seemed to have relegated India’s first Prime Minister into oblivion, young India saw Jawaharlal Nehru as the most important prime minister that India has had in the 70 years since Independence. Prime Minister Narendra Modi was second in that list, followed by Atal Bihari Vajpayee. Jawaharlal Nehru also topped the list of the three most crucial leaders in 70 years, followed by Narendra Modi and former prime minister and Nehru’s grandson, Rajiv Gandhi. 

Like corporate India, though, youthful India too believes Modi to be the most crucial current political leader. Union finance minister Arun Jaitley and Bharatiya Janata Party president Amit Shah were voted the second and third ‘most crucial current’ political leaders in that list. 

 Anurag Thakur, who used to be the Bharatiya Janata YuvaMorcha chief and is now a member of the Lok Sabha from Hamirpur in Himachal Pradesh, was voted the ‘most promising’ political leader. Uttar Pradesh chief minister Yogi Adityanath and Madhya Pradesh chief minister Shivraj Singh Chauhan featured as second and third in that list.

India below 36 years of age chose former Prime Minister and economist Manmohan Singh as the most crucial financial leader of the last 70 years. This India put former finance minister P. Chidambaram and the present-day Union finance minister Arun Jaitley, second and third on that list.

It picked former Tata Group chief Ratan Tata as the most crucial business leader of the last seven decades, followed by Infosys founder N. R. Narayana Murthy and founder of the Reliance group of companies, DhirubhaiAmbani. Like corporate India, young India saw Paytm founder Vijay Shekhar Sharma as the most crucial current business leader, followed by ecommerce platform, Flipkart founders, Sachin and Binny Bansal.

The Mood of the Nation Survey and The Corporate India Survey were done for BW Businessworld and News X by Traverse. The BW-News X-Traverse Survey will be telecast on News X, 8 pm, 15th Aug.

Some nuggets of the Mood of the Nation among the under 36-year-olds:

What are the key changes in the expectations/participation of youth in the last 70 years?

  1. Information is more accessible and awareness has increased.
  2. Youth opinions are an integral part of India
  3. Crime against women has become a topic of debate

How would you rate the government being in tune with changing priorities and expectations of the youth in the last 70 years?

(score on a scale of 5, where 1 is poor and 5 is excellent)

5                                   64%
4                                   16%
3                                   12 %
2                                     4.02%

How   do you see India’s strength due to its demographic dividend?
(Score on a scale of 5, where 1 is   poor and 5 is excellent)
5                                                     90%
1    0%

The complete Traverse Strategy Consultants Survey will be published in the print edition of BW Businessworld dated September 2.

(compiled by Madhumita Chakraborty)